Agency sites typically suck for a variety of reasons. They tend to be static affairs full of stilted language about proprietary methods and other chest beating nonsense. They also tend to sit idle for years before being swapped out, which is bad form for any company that needs to prove itself in digital media. According [...]
Levi’s is one of the most iconic brands in American history and in America today. Given that kind of solid bedrock to work with, a campaign that celebrates the Americaness of the brand seems like it might be a good fit. Portland’s Wieden + Kennedy, which picked up the $80 mil. piece of business six [...]
“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy. “We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising [...]
I’m pleased to see someone as prominent as Malcolm Gladwell take Chris Anderson’s new book, Free apart at the binding. Here’s a passage from Gladwell’s book review in The New Yorker: His advice is pithy, his tone uncompromising, and his subject matter perfectly timed for a moment when old-line content providers are desperate for answers. [...]
I’ll have more to say later this week on what ad pros can learn from Mays and his ilk. And the dude had a good sense of humor: TV pitchman Billy Mays found dead at Florida home (from the AP)
A little over a year ago in Orlando, we happened to pick a Darden restaurant, Seasons 52, for Mother’s Day brunch. It was a great choice and I thought at the time, Darden–which also owns and operates Red Lobster, The Olive Garden, Longhorn Steakhouse, The Capital Grille and Bahama Breeze–must really know what they’re doing. [...]
Direct one-on-one advice from the world’s most sage investor is priceless. Scratch that, the price is $2.1 mil. That’s the coin that Chinese Hedge Fund manager, Zhao Danyang paid to dine with Warren Buffett, a.k.a. “The Oracle of Omaha” at Smith & Wollensky’s in New York yesterday.. Embedded video from CNNMoney.com Video According to Fortune, [...]
…to remember when he was THE biggest star in the world.