Genius Rocket brings crowd sourcing to creative services. The company has created an online marketplace where writers, designers and videographers entertain mostly small change offers from marketers hoping to employ a new tagline, logo or Web video. For instance, Genius Rocket is using its own service to crowd source a new tagline. They’re willing to […]
The Wall Street Journal is reporting on trouble in the Kingdom. Burger King is trying to tap up to 40% of the syrup-rebate funds that all stores receive in order to increase its national advertising presence next year at a time of fierce fast-food competition. National Franchise Association Inc., which represents over 75% of Burger […]
G&Ts taste good in the best of times, but in today’s economic climate a cocktail of substance can be a sweet, albeit temporary, remedy. Schyouknowwho.com, a Schweppe’s microsite taps this need to at once comment on the meltdown and escape from it. Throughout our rich heritage we have always taken a look at the society […]
For a limited time, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-looking package. Learn more at Pepsi Throwback.
A few years back, I wrote about airline marketing. And at the time, I suggested that advertising may not always be the answer to promote an airline’s brand, especially now that many flying-related hassles are largely out of an airline’s control. Now I’m happy to say that AirTran and their agency Cramer-Krasselt are doing a […]
The New York Times reports that media buyers are jumping on abandoned retail storefronts and refashioning them into elaborate outdoor adverts. Ads for Intel that went up on Monday capitalized on the bankruptcies of stores like the Disney Store, Domain Home and Comp-USA. The retail vacancy rate rose to 11.2 percent in the first quarter, […]