In a related line of questioning, “Can Coca-Cola still teach the world to sing?” [via Where’s My Jetpack?]
The question for brand managers used to be “How creative can you make your advertising?” That’s not the question anymore. Now the question is “How creative can you get when providing the solutions customers want?” That’s a big change in focus. Wouldn’t you say? [via NE Creative]
City Paper in Philadelphia is warning residents of the Delaware Valley that an iceberg is headed straight for their shores. This Friday at 4 p.m., Coors Light promises to “bring refreshment ‘as cold as the Rockies’ to life in a memorable way” by dropping a “30-foot snow mass” into the river off Penn’s Landing. This […]
W+K Portland is offering a behind the scenes look at the making of the above TV spot for Travel Oregon. I’m thinking the state’s tourism account is one of the more choice assignments at W+K. At least it would be for me.
Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University. Here’s what he thinks about one of journalism’s central dilemmas: I’ve long argued that news is best understood not as a consumer product, but as a professional service. People buy a paper or go to website not to consume a good, but […]