A few years back, I wrote about airline marketing. And at the time, I suggested that advertising may not always be the answer to promote an airline’s brand, especially now that many flying-related hassles are largely out of an airline’s control. Now I’m happy to say that AirTran and their agency Cramer-Krasselt are doing a […]
The New York Times reports that media buyers are jumping on abandoned retail storefronts and refashioning them into elaborate outdoor adverts. Ads for Intel that went up on Monday capitalized on the bankruptcies of stores like the Disney Store, Domain Home and Comp-USA. The retail vacancy rate rose to 11.2 percent in the first quarter, […]
We recently asked AdPulp readers to explain their vision for the future of the Web in 100 words or less. Doing so qualified each participant to win free admission to WebVisions ’09 in Portland, May 20-22. First Place Winner: Noel Franus Vision: My vision for the web is that of the everything-connected present — not […]
The book I’ve been reading, The Ten Commandments for Business Failure, by Don Keough is a pleasant read for a business book. After a spectacular career at Coca-Cola, Keough kindly offers those who might follow in leadership roles some sage advice, not just about business but about life. His business thesis boils down to this: […]
The spot above is new work from Biscuit’s Tim Godsall and DDB/Chicago.
Consumed columnist, Rob Walker is wigged about the introduction of over-sized Cheetos. The bag describes its contents as “Dangerously cheesy taste in a dangerously cheesy ball!” The phrase “dangerously cheesy” has a trademark next to it. To me, the contents do look dangerous. But then even my inner 12-year-old finds Cheetos a little frightening, with […]
If you already have your WebVisions conference pass it’s time to start planning which panels to attend. If you don’t have your pass yet, it’s time to pop for a pass–it might be the best $250 you spend this month. Here’s what I’m looking at this morning–11 days out from the start of the conference: […]