The crew at Brains on Fire are on a different page, that’s for sure. I went to Greenville a few years ago to see if I could read from that page. Thankfully, I could. Of course, they didn’t pull any faces on me that day. Not like this. The image above is from this year’s […]
W+K Portland is offering a behind the scenes look at the making of the above TV spot for Travel Oregon. I’m thinking the state’s tourism account is one of the more choice assignments at W+K. At least it would be for me.
Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University. Here’s what he thinks about one of journalism’s central dilemmas: I’ve long argued that news is best understood not as a consumer product, but as a professional service. People buy a paper or go to website not to consume a good, but […]
Genius Rocket brings crowd sourcing to creative services. The company has created an online marketplace where writers, designers and videographers entertain mostly small change offers from marketers hoping to employ a new tagline, logo or Web video. For instance, Genius Rocket is using its own service to crowd source a new tagline. They’re willing to […]
The Wall Street Journal is reporting on trouble in the Kingdom. Burger King is trying to tap up to 40% of the syrup-rebate funds that all stores receive in order to increase its national advertising presence next year at a time of fierce fast-food competition. National Franchise Association Inc., which represents over 75% of Burger […]
G&Ts taste good in the best of times, but in today’s economic climate a cocktail of substance can be a sweet, albeit temporary, remedy. Schyouknowwho.com, a Schweppe’s microsite taps this need to at once comment on the meltdown and escape from it. Throughout our rich heritage we have always taken a look at the society […]
For a limited time, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-looking package. Learn more at Pepsi Throwback.