Identity Firm Goes Tribal

The crew at Brains on Fire are on a different page, that’s for sure. I went to Greenville a few years ago to see if I could read from that page. Thankfully, I could. Of course, they didn’t pull any faces on me that day. Not like this. The image above is from this year’s […]

Smart Bankers Invest In The Future Vitality of the Amazon

Native Green Project, presented by Bradesco Bank in Brazil, claims to be “the first native-generated content project, produced specially for the web.” The images native residents from the Amazon captured are now compiled in 10 episodes that are approximately 4 minutes long. They can be seen exclusively on the Web at The project also […]

Spotlight on NW Creative: Oregon Tourism c/o W+K

W+K Portland is offering a behind the scenes look at the making of the above TV spot for Travel Oregon. I’m thinking the state’s tourism account is one of the more choice assignments at W+K. At least it would be for me.

Never Trust An Informant

Edward Wasserman is Knight professor of journalism ethics at Washington and Lee University. Here’s what he thinks about one of journalism’s central dilemmas: I’ve long argued that news is best understood not as a consumer product, but as a professional service. People buy a paper or go to website not to consume a good, but […]

Tossing Some Taglines In The Fire

Genius Rocket brings crowd sourcing to creative services. The company has created an online marketplace where writers, designers and videographers entertain mostly small change offers from marketers hoping to employ a new tagline, logo or Web video. For instance, Genius Rocket is using its own service to crowd source a new tagline. They’re willing to […]

Conscious Communications Is An Emerging Field With A Ways To Go

EnviroMedia, with offices in Austin and Portland, claims to be something other than a typical ad agency. In fact, this is how they open “the conversation.” I don’t know the answer to their rhetorical question, but I’m not sure there is a wrong answer in this case. If you dig a page deeper, there’s this: […]

King Levies Harsh Tax On Subjects

The Wall Street Journal is reporting on trouble in the Kingdom. Burger King is trying to tap up to 40% of the syrup-rebate funds that all stores receive in order to increase its national advertising presence next year at a time of fierce fast-food competition. National Franchise Association Inc., which represents over 75% of Burger […]

Perfect Time for a Gin & Tonic

G&Ts taste good in the best of times, but in today’s economic climate a cocktail of substance can be a sweet, albeit temporary, remedy., a Schweppe’s microsite taps this need to at once comment on the meltdown and escape from it. Throughout our rich heritage we have always taken a look at the society […]

Real Sugar Retro Appeals To Me

For a limited time, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-looking package. Learn more at Pepsi Throwback.

This Time “Round Ball In A Square Peg” Works

I like this ad because there are no sporting cliches in it. Yet, it still speaks volumes about Loyola Marymount and the love of sports at the college. Designer: Daisy Chavoshi