People Don’t Have A Lot To Spend, But They Do Have $0.99

John Gerzema, Chief Insights Officer for Young & Rubicam, shares some thoughts about the re-emergence of frugal consumers and how micropayments appeal to this growing market segment. Certainly folks are saving more, deleveraging by increasing their savings relative to their spending, but they are also finding new ways to spend. Specifically, a rise in micropayments […]

The Proof’s In The Beauty Aid

Sid Lee’s president, J.F. Bouchard, told Ad Age why his agency decided to venture into a new industry. Ad Age: A lot of agencies today are creating more than ads and striking interesting equity deals with businesses. What’s different or better about your model? Mr. Bouchard: We have said that the ultimate creative challenge is […]

Got 50K? You’re In (The Web) Business.

Robert Hendershott, a professor of private equity and entrepreneurship at the Leavey School of Business at Santa Clara University, believes there’s little need for venture capital in today’s digital startup sector. According to The New York Times, it just doesn’t cost that much to get a Web-based idea off the ground. As the cost of […]

Today In Twitterverse: Wear A Cup

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Banco Provincia Goes After The Transgender Market

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Wieden’s Digital Ninja On Mobile-Disabled Body Language

“What you share becomes the context of shared narrative, becomes the context in which we live, the stories that we tell, what we push out, becomes who we are. People aren’t simply projecting identity, they’re creating it. So that’s the request that I have for everybody in this room. We are creating the technology that […]

What Brand Today Can Teach The World To Sing?

In a related line of questioning, “Can Coca-Cola still teach the world to sing?” [via Where’s My Jetpack?] Share

Nationwide Is On iPhone’s Side

The question for brand managers used to be “How creative can you make your advertising?” That’s not the question anymore. Now the question is “How creative can you get when providing the solutions customers want?” That’s a big change in focus. Wouldn’t you say? [via NE Creative] Share

Poor Philly

City Paper in Philadelphia is warning residents of the Delaware Valley that an iceberg is headed straight for their shores. This Friday at 4 p.m., Coors Light promises to “bring refreshment ‘as cold as the Rockies’ to life in a memorable way” by dropping a “30-foot snow mass” into the river off Penn’s Landing. This […]

From A Cosmic Perspective, Any Place on Earth Is Local

Do multinationals have no shame? Is that a real question? According to The New York Times, PepsiCo’s snack brand, Frito-Lay is now making some bold claims. Frito-Lay is one of several big companies that, along with some large-scale farming concerns, are embracing a broad interpretation of what eating locally means. This mission creep has the […]