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The Youth Demo Is Universally Desired
The United Methodist Church is prepared to spend $20 million in new advertising over the next four years to help young people "Rethink Church." Research conducted by The Barna Group on behalf of United Methodist Communications found that 66 percent of young adults surveyed were searching for meaning and purpose in their lives and 62 percent considered themselves "spiritual." The campaign is supported by a new Web …
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Today In Twitterverse: Follow Limits
Yesterday afternoon, prior to leaving the house for a neighbor's BBQ, I was routinely adding some new people to follow on Twitter, when the rug I was standing on got yanked from beneath my feet. You see, I'm an "average" person, and given that I am, I have to follow the rules made by @ev and @biz. This rule, in particular: We believe that following 2000 people is a reasonable limit for the number of people an average …
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Beauty Doesn’t Come In A Bottle
With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, "Alchemist," was created by JWT from an original screenplay by Jeffrey Caine, who also wrote the screenplay for James Bond film "GoldenEye" and thriller …
Bert & Ernie Get Some Hops
[via Common] …
Ask Piercing Questions And You Might Profit
Jim Collins, author, teacher, athlete and leading member of the Boulderati is profiled in today's Sunday Business section. It's a flattering piece for the most part. This little passage certainly got my attention: Companies also ask him to consult. But he mostly declines, agreeing only if the company intrigues him and if its executives come to Boulder to meet him. Over two half-day sessions, for $60,000, he will ask …
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Narcissus Would Have Drowned In His Profile
Author and New York Times Magazine columnist, Rob Walker, is having a reaction to the glut of self-promotion unleashed daily in the social space. After reading this piece in Fortune where the writer says, "I have literally been Facebooking and Twittering (some say frittering) all my content away!" Walker offers this meditation on the state of things: Hmmm. The thing that stopped me here was the phrase "my …
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Biz Stone Is Following His Bliss
Biz Stone doesn't hate advertising. He merely finds the more crass forms of commercialization off putting. The idea of taking money to run traditional banner ads on Twitter.com has always been low on our list of interesting ways to generate revenue. However, facilitating connections between businesses and individuals in meaningful and relevant ways is compelling. We're going to leave the door open for exploration in …