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Yesterday afternoon, prior to leaving the house for a neighbor’s BBQ, I was routinely adding some new people to follow on Twitter, when the rug I was standing on got yanked from beneath my feet. You see, I’m an “average” person, and given that I am, I have to follow the rules made by @ev […]
With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, “Alchemist,” was created by JWT from an original screenplay by Jeffrey Caine, who also […]
Jim Collins, author, teacher, athlete and leading member of the Boulderati is profiled in today’s Sunday Business section. It’s a flattering piece for the most part. This little passage certainly got my attention: Companies also ask him to consult. But he mostly declines, agreeing only if the company intrigues him and if its executives come […]
Author and New York Times Magazine columnist, Rob Walker, is having a reaction to the glut of self-promotion unleashed daily in the social space. After reading this piece in Fortune where the writer says, “I have literally been Facebooking and Twittering (some say frittering) all my content away!” Walker offers this meditation on the state […]