Desmond the bull has a mind of his own. Show me a bull that doesn’t. Of course, what would a Londoner know about such things? Poke/London is determined to find out. The agency is busy offering the masses headed to Glastonbury next month intimate details about Desmond, like what patch of ground he’s inhabiting day […]
Archives for May 2009
Want people to help your company from its troubles? Pay them! According to the Sacramento Bee, that’s what McClatchy intends to do. The McClatchy Co., seeking to reverse a steep slump in advertising, today announced a five-point sales strategy that emphasizes the Internet and seeks to reconnect the company with former advertisers. In one of […]
Anyone know the agency that did this? UPDATE: It’s BBH, New York. Ally Bank used to be known as GMAC Bank.
Since FreeCreditReport.com isn’t exactly free, a new credit-card law passed by Congress has some implications for our hapless credit-challenged friend and the campaign featuring him. From The Huffington Post: The “free credit report” advertised non-stop on cable television, it bears repeating, isn’t free at all. The law calls for the Federal Trade Commission to issue […]
The Wall Street Journal reports on some new 3-D techniques being implemented by marketers and agencies: Papa John’s International, the U.S. Postal Service and General Electric have begun to incorporate “augmented reality,” or AR — a technology that lets consumers interact with hologram-like images — into their marketing. One well-known example of AR: the yellow […]