By Manhattan standards, West Coast ad men have little style. So, it’s nice to see Jeff Goodby pick it up a little for the above editorial spread in Am Ex’s Departures Magazine (published for Platinum Card and Centurion members only). According to Adfreak’s Tim Nudd, Goodby joins David Droga, Duncan Marshall, Andrew Essex and Ted […]
Anyone know the agency that did this? UPDATE: It’s BBH, New York. Ally Bank used to be known as GMAC Bank.
Since FreeCreditReport.com isn’t exactly free, a new credit-card law passed by Congress has some implications for our hapless credit-challenged friend and the campaign featuring him. From The Huffington Post: The “free credit report” advertised non-stop on cable television, it bears repeating, isn’t free at all. The law calls for the Federal Trade Commission to issue […]
The Wall Street Journal reports on some new 3-D techniques being implemented by marketers and agencies: Papa John’s International, the U.S. Postal Service and General Electric have begun to incorporate “augmented reality,” or AR — a technology that lets consumers interact with hologram-like images — into their marketing. One well-known example of AR: the yellow […]
See more at The Frosty Posse, or not.
Yesterday afternoon, prior to leaving the house for a neighbor’s BBQ, I was routinely adding some new people to follow on Twitter, when the rug I was standing on got yanked from beneath my feet. You see, I’m an “average” person, and given that I am, I have to follow the rules made by @ev […]
With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, “Alchemist,” was created by JWT from an original screenplay by Jeffrey Caine, who also […]
Jim Collins, author, teacher, athlete and leading member of the Boulderati is profiled in today’s Sunday Business section. It’s a flattering piece for the most part. This little passage certainly got my attention: Companies also ask him to consult. But he mostly declines, agreeing only if the company intrigues him and if its executives come […]