Desmond the bull has a mind of his own. Show me a bull that doesn’t. Of course, what would a Londoner know about such things? Poke/London is determined to find out. The agency is busy offering the masses headed to Glastonbury next month intimate details about Desmond, like what patch of ground he’s inhabiting day […]
Want people to help your company from its troubles? Pay them! According to the Sacramento Bee, that’s what McClatchy intends to do. The McClatchy Co., seeking to reverse a steep slump in advertising, today announced a five-point sales strategy that emphasizes the Internet and seeks to reconnect the company with former advertisers. In one of […]
Anyone know the agency that did this? UPDATE: It’s BBH, New York. Ally Bank used to be known as GMAC Bank.
Since FreeCreditReport.com isn’t exactly free, a new credit-card law passed by Congress has some implications for our hapless credit-challenged friend and the campaign featuring him. From The Huffington Post: The “free credit report” advertised non-stop on cable television, it bears repeating, isn’t free at all. The law calls for the Federal Trade Commission to issue […]
The Wall Street Journal reports on some new 3-D techniques being implemented by marketers and agencies: Papa John’s International, the U.S. Postal Service and General Electric have begun to incorporate “augmented reality,” or AR — a technology that lets consumers interact with hologram-like images — into their marketing. One well-known example of AR: the yellow […]