Portfolio is running a breezy interview with Sir Martin, CEO of WPP Group. Here’s one bit of substance for you to choke on. Q. What will your industry look like in five years? A. It’s going to be more dominated by PCs, internet, video content, social networking. Our competitors say it’s about creative ideas. We […]
Archives for April 2009
The French know how to live. This is common knowledge. It is also common knowledge that their recipe for life includes a steady diet of incredible wine, bread and cheese. Yet, French producers have a marketing problem. Other places also produce these life essentials. Hence, the need for a party. Lots of parties with French […]
Mind your own flock at TwitterSheep.com.
[New work from Ogilvy&Mather/Paris via I Believe In Advertising]
Feed your kids Kellogg’s Frosted Mini-Wheats and the little tigers will pay better attention at school. That particular claim by the Grand Rapids, Mich. cereal brand got the attention of regulators at the Federal Trade Commission, who likely have children themselves. Kellogg’s national TV ads assert that attentiveness improved nearly 20 percent in children who […]
The casting sessions for this spot must have been interesting. [via BrandFreak]