You might have heard that News Corp. sent Tom and Chris packing this week. With growth stunted, it’s an expected move, but one that invites this question: will MySpace now become a particularly smelly soc net? Grant McCracken, for one, sees the need for new thinking in relation to new media properties like MySpace. In […]
Melissa Allison and Amy Martinez, business reporters for Seattle Times, are reporting that founder and former chief executive of Jones Soda, Peter van Stolk, has left the building. Van Stolk also negotiated a $100,000 reduction in severance pay in exchange for the freedom to talk freely about the company and compete against it if he […]
The French know how to live. This is common knowledge. It is also common knowledge that their recipe for life includes a steady diet of incredible wine, bread and cheese. Yet, French producers have a marketing problem. Other places also produce these life essentials. Hence, the need for a party. Lots of parties with French […]
Mind your own flock at TwitterSheep.com.
[New work from Ogilvy&Mather/Paris via I Believe In Advertising]
Feed your kids Kellogg’s Frosted Mini-Wheats and the little tigers will pay better attention at school. That particular claim by the Grand Rapids, Mich. cereal brand got the attention of regulators at the Federal Trade Commission, who likely have children themselves. Kellogg’s national TV ads assert that attentiveness improved nearly 20 percent in children who […]