Spotlight on NW Creative: Immersive Media

Immersive Media, with offices in Calgary and Portland, recently teamed with Saatchi & Saatchi on behlaf of Armani Jeans. With IMC’s Immersive Video, Saatchi & Saatchi created an interactive web experience that moves users through a dynamic 3D space. The idea is to let each user explore and determine their individual viewing adventure, which changes […]

Free Idea for Si Newhouse: Sell the Domain for Seven Figures

News of another newspaper or magazine folding is so commonplace today, one barely takes notice of yet another title lying belly up. Yet, let’s pause for a moment on this news… According to The New York Times, Portfolio, a business magazine that Condé Nast began publishing in April 2007 with much fanfare, will cease publication […]

The Real Cuban Coffee Deal

Hipsters, like many others in America today, are searching for authentic experiences. Sometimes, a classic brand can offer these experiences, but it’s almost always the hipsters that come to the brand, not the other way around. According to an article in today’s Sunday Styles section, Café Bustelo, a Cuban coffee company founded in the Bronx […]

“Daddy, What’s a 4-Hour Erection?”

If you dread hearing that question, well, the day may truly be coming when consumers can decide exactly which commercials they want to see–and which they don’t. Thanks to Albert Maruggi of the Marketing Edge blog and podcast, I met the folks behind this technology at the NAB Show in Las Vegas Last Week. Singular […]

Unless You’re Neil Young Or Bob Dylan, Reinventing Yourself Can Be A Bad Idea

Typically, resistance to an ad campaign comes from the hordes of disinterested viewers and sometimes from various activist groups. Not this time. This time the new campaign from Chipotle and Butler Shine & Stern is taking a beating on an ad blog. In fact, The Denver Egotist has a bring back the big ass burrito […]

Some Things In Life Can Not Be Explained

[via Cynical-C] Share

Jimmy Dean Fights the Morning Fade

This is a cute commercial, but it’s a category sell. It’s selling the idea of breakfast, not the particular benefits of a Jimmy Dean breakfast. If one buys the premise in the ad, the solution could be toast or apple sauce or what have you. Of course, this kind of thing happens everyday in AdLandia, […]

TwitteRFP Works For Current TV Review–And Gets Me Directly Involved

There’s nothing less transparent in the agency world than account reviews and new business pitches. It’s a labyrinth of consultants, PowerPoint decks, pitches, and maneuvering of all kinds. But on Thursday, Jordan Kretchmer, Vice President of Brand for The Current Network, turned the whole agency review process on its ear with a TwitteRFP, calling for […]

Clever Like A Fox

Fox, a division of News Corp., wants us to “Green it” and “Mean it.” Interesting. I’d like them to remove bias from their anchor lineup. Hmmm… [via Infrastructurist] Share

News Print Is Out, But Custom Printing Is In

Digital delivery has changed the music business, but true fans want collectibles. Now more than ever. Hence, the need to produce a special “package” and offer it in tandem with whatever digital downloads are made available. Fans want both the instant gratification of a download and the follow up physical object. Arcade Fire Miroir Noir […]