Privilege belongs to the titans of industry. It's part of the package, as it were. Expensive dinners, golf outings, fine hotels, first class tickets or a ride on the corporate jet--it's all part of the deal. So, imagine the surprise Anheuser-Busch executives received upon discovering that InBev is the Wal-Mart of beer. According to The Wall Street Journal, construction crews arrived at One Busch Place a few months …
Doing “The Bish” Proud
The Escape Pod's Vinny Warren on the joy of creating the print ad above: When I was starting out in advertising in the early 90s I always fancied myself as an old-school hard sell print ad guy from a bygone era. But alas was born in the wrong decade. Ultimately I got diverted into doing mostly TV advertising and online stuff and branded content. I moved with the times I guess. A good thing. But part of me still …
There Are Cash Registers In The Brave New World
Paul Isakson is in the branded utility camp. So am I, but allow me to point out the most important word in the passage below: As an industry, we have to stop just looking for ways to "build brands" through messaging and start looking for ways to actually help people have better days and build better lives. The key word is "just." Change isn't as black and white as various change agents sometimes proclaim. It's a …
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Spotlight on NW Creative: Paisley Penguins
Seattle's Woodland Park Zoo is opening its all-new, $6.5 million Humboldt penguin exhibit on May 2nd. Modeled after a natural refuge in Punta San Juan in Peru, the 17,0000-square-foot exhibit offers rocky pools, crashing waves and beaches, dramatic underwater viewing and enhanced educational opportunities. The sustainably-built exhibit also will help reduce waste through green technology water filtration, rainwater …
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Steffan’s Curiously Strong Copy
One of the great things about Steffan Postaer and other top practitioners in the ad biz endeavoring to share on blogs is the series of spontaneous tutorials in "How To Make It In This Business" they periodically (and instinctively) make available. Postaer just offered one on the process he brings to writing ad copy: When I sit down with a brief, I begin hunting for one true thing I can say or express about the client …
Coke and P&G Say “Jump”
Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value of assignments based on a range of factors including the work's …
Someone’s Been Watching Coraline
New spot from Doner and Psyop for the UPS Store: …