Paul Isakson is in the branded utility camp. So am I, but allow me to point out the most important word in the passage below: As an industry, we have to stop just looking for ways to “build brands” through messaging and start looking for ways to actually help people have better days and build [...]
Seattle’s Woodland Park Zoo is opening its all-new, $6.5 million Humboldt penguin exhibit on May 2nd. Modeled after a natural refuge in Punta San Juan in Peru, the 17,0000-square-foot exhibit offers rocky pools, crashing waves and beaches, dramatic underwater viewing and enhanced educational opportunities. The sustainably-built exhibit also will help reduce waste through green technology [...]
Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value [...]
New spot from Doner and Psyop for the UPS Store:
Lately, I’ve been wondering if anyone performs brand audits. It seems like it would be an important step to take, but I never heard of one taking place and I don’t know anyone who performs them. Of course, that could be a reflection of my unconnectedness. Or it could be that very few brand managers [...]
These spots clearly need updating. And a companion microsite. Swine Flu smells like awards!