The AdAge 150 rankings are imperfect. There are way more than 150 sites (too much data) and the formula used is too arcane, at least for my incredibly biased tastes. Also, every site under the marketing sun is listed there, including SEO sites, consultant’s self-promo sites, social media sites and so on. So here’s another […]
Editor’s Note: The following Ad Age story that I reference here was not found on an aggregator. Rather, I read it in Ad Age’s printed edition. Our content is aggregated by others. In general, we don’t have a problem with it because we want to reach people we might not otherwise reach. The thought is […]
Look, I know agency folks love to gripe about clients. It’s a push-pull relationship where both agency and client often work at cross-purposes. But agencies should strive to express some level of gratitude and dedication to the clients they serve. Particularly in public forums. Clients deserve that. And this Newsweek article about Peter Arnell, who […]
Crain Communications’ Creativity is now a quarterly, down from 10 printed issues a year. Yet editor Teressa Iezzi says, “We are the architects of our own evolution.” I’m sorry, but print editors don’t draw up their own demolition. She also says Creativity-Online.com, “has in its relatively short life become the industry’s leading creative hub.” According […]
A candy named Fling? No this isn’t an April Fool’s joke. It’s a new product from Mars–its first new candy brand since Twix was introduced nearly 20 years ago. According to Ad Age, Mars’ Fling will likely compete head to head with Hershey’s Bliss, an updated, up-market Kiss, aimed squarely at women. Where Fling will […]
Union Bank, with branches in Nebraska and Kansas, went with the old “you can talk to us, we’re your community bank” strategy, but thankfully the execution of that strategy by Swanson Russell is pretty fresh. I especially like the blogger character talking about his blog. That’s funny.