Alaska Is Flying At Another Lattitude

WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline “North of Expected” includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., […]

The Commodore’s Ship Sinks In Chicago

Once upon a time there was a famous agency once known as J. Walter Thompson. Then they changed their name to JWT and bad things began to happen. But let’s not get ahead of ourselves… In 1891, J. Walter Thompson’s management sent a man to Chicago ahead of the 1893 World’s Fair to make rain. […]

Here’s An Idea: Paid Subscribers

How many of you subscribe to Coloribus, Luerzer’s Archive or other sites that demand payment to view ads? According to, the site has 10,000 subscribers. It doesn’t say at what level, but given their pricing structure, I have to think 10,000 subscribers equals a lot of income. Archive too is a costly item at […]

This Shit Ain’t Free

Xiaochang Li, a researcher at MIT’s Convergence Culture Consortium, rightly wants to define what “free” means in our digitally-driven culture. In 2008, editor Chris Anderson proclaimed “free” to be “the future of business” (Anderson 2008) on the web. But the word “free” means to be exempt from something, so in calling these things free, […]

Want To Drink For Free? Shop For Mens’ Clothes.

According to The Wall Street Journal, men are purpose driven shoppers who like to get in and get out. To combat that behavior, some high end retailers are popping tops and getting dudes to chill. By offering in-store drinks, a growing number of retailers are trying to get men to shop more like women, who […]

People With Powerful Profiles

Todd Andrlik, the PR man in Chicago who created The AdAge 150, has been making Power Profile posts on his blog. His latest subject is my friend Rob Walker, author of Buying In, the “Consumed” column in The New York Times Sunday Magazine and Murketing, an online journal. Here’s one of Walker’s responses that I’m […]

Today In Twitterverse: Coupon Finders

CheapTweet and CouponTweet are mentioned in a SmartMoney article on companies utilizing social media to offer price incentives to customers–a very prudent use of the platform, in my opinion. I think we’ll see many more Twitter aggregators like the two above. It’s simply too hard to find things in the stream. The incoming Tweets come […]

Free Product Is A Form Of Paid Placement

Companies have been supplying bloggers with free products in return for press, positive or otherwise. K-mart and Chris Brogan hooked up last December, for instance. Now the FTC wants to regulate these instances to ensure consumers aren’t duped. According to Financial Times: Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under […]

Today In Twitterverse: Finding Kogi

My former colleague, Sloane Kelley, wrote a post on BFG Blog about two small restaurants in California that use Twitter, Facebook, Flickr, blogs et al to build their businesses. One of those restaurants is Kogi Korean BBQ, a mobile operation that fuses “the taste of Korean BBQ with the portability of tacos and burritos.” Since […]

You Don’t Need To Properly Pronounce “Pierre” To Go There

Patrick Cowan of Word Farm is looking to break into advertising as a copywriter. With concepts like the one above he appears to be well on his way.