Today In Twitterverse: Make It Matter Or Make It Go Away

Spike Jones at Brains on Fire has been one of my favorite bloggers for years. Today, he posted a post to beat all posts. Here’s how it starts: Noise. Noise. Noise. You should be on Facebook. You should be on Twitter. Noise. Noise. Noise. Make a viral video. We should blog. Noise. Noise. Noise. Leave […]

The Unemployed And Underemployed Testify

A canvasser from Working America (part of AFL-CIO) knocked on our door a few months ago. She wanted money, but she received my email address instead. Ever since, Working America has been sending me weekly updates. Today, I learned about their new site, Unemployment Lifeline, which offers online resources to people in need of help. […]

As Mass Media Crumbles Marketers Get Personal

According to PR Week, Coca-Cola has created a new office of digital communications and social media within its public affairs and communications department. Clyde Tuggle, SVP of corporate affairs and productivity at Coke, noted “mass media is declining in importance,” when introducing the new department in a memo to staff, which the beverage manufacturer shared […]

Cut And Paste Is A “Misguided Legal Theory” According to A.P.

A year ago last January, I wrote “How To Become Irrelevant Online” about Associated Press’ intention to battle aggregators and bloggers over the fair use doctrine. I never wondered what became of their legal intentions because I can do without A.P. as a source. However, the story has bubbled up again and it’s worth re-examining, […]

Using Millennials To Market Cars To Millennials

If you’re a progressive marketer today, you don’t want to create another ad campaign. Rather, you want to start a consumer movement. That’s what Ford Motors is up to with Fiesta Movement, a new effort that takes online WOM to its ultimate “in service of the brand” expression. According to Automobile Magazine, 100 specially selected […]

Master Your Data Or Be Swept Downstream

Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That’s the message of the telcom’s new Now Network advertising from Goodby Silverstein & Partners. “The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today’s fast-paced world,” […]

Today In Twitterverse: “A Few Million People Furiously On the Make”

I just read a refreshing article by Mark Hall of Epigonic where he calls Twitter’s worth into question. He says he knows what he’s saying is “utter heresy in the current moment” but aks that we hear him out. I admire Twitter as web craft. It is very, very nicely made. But in general, how […]

Douchebags Need A Burger Place Too

We like to explore whether or not ads work for the consumer, the agency and the brand. Because they need to. But others with an “ads as cultural fodder” approach to their criticism look at things like racism and sexism in ads. Take Sarah Haskins of CurrentTV. Here she is with a blistering assessment of […]

Spotlight On NW Creative: Stay Pet Hotel

On Sunday, when we picked up Lucy from her night at Stay Pet Hotel, a boutique hotel for dogs in NE Portland, two things happened. When we paid, Kim, the proprietor, handed us two nice images of our girl with Stay Pet Hotel branding added, thereby making our pet the star of a Stay Pet […]

When It Cuts Into Your Game, The Recession Is Going Too Far

Golf is a game that builds character and the powers of concentration. It takes patience, persistence and a drive to improve. Therefore, it’s an important part of many executives lives. Yet, some of those execs are cutting back on rounds and the travel often associated with a golf outing. According to Ad Age, ad execs […]