Enfatico Folds Into Y&R–To The Surprise Of Very Few

Since they formed it about a year and a half ago, Enfatico, the agency formed by WPP to service Dell, has been a favorite target of many bloggers who deemed it an ill-fated venture. Well, they were right: Effective immediately, Enfatico will no longer be a stand-alone company under the WPP banner but part of […]

A Top Drawer Doggy Ride

Honda’s Element is going to the dogs. Literally. The Japanese automaker is introducing a “Dog Friendly” version of the sport utility vehicle. The concept car features a cushioned pet bed with safety restraints in the cargo area, a spill-resistant water bowl, and even a ventilation fan to keep canines comfortable. A folding ramp gives animals […]

Attention! You Can Get Paid! To Lounge Around! The Pool! All Day!

According to the Los Angeles Times, videos like the one above are proliferating on video sharing sites like YouTube. The Better Business Bureau says that 23,000 of these videos — usually promoting “cash gifting” or “gifting club” programs — have been identified and they’ve gotten nearly 60 million views. “They make it seem like it’s […]

Sucking Up A Song Like It’s Dirt

T.L. Stanley at Brandfreak has the following spot in his crosshairs for its misuse of the classic Etta James love song “At Last,” reimagined as an ode to housekeeping.If you’d like to here the entire song in its original context, click here: At Last – Etta James

Today In Twitterverse: Free Pizza

If Hugh MacLeod needs validation that he’s ahead of the curve, he has it today. Hugh helped put a South African wine on the lips of European and American wine drinkers by offering the wine for free at pre-arranged gatherings of bloggers. Now Kraft Foods is doing the same with its DiGiorno flatbread pizza brand. […]

Yet Another Facebook Story: Where Friends Are Actually Friends

Om Malik is writing about Facebook’s fascination with Twitter and what a mistake it is to imitate the micro-messaging service. As part of his analysis, he makes a great point about the level of intimacy available on Facebook. Facebook, by its very nature, is mostly about our past, sometimes about our present, but very rarely […]

Couples Counseling For The Agency-Client Relationship

Recently, one of our clients specifically requested that I be assigned to a project. Gotta admit, it felt nice to be in demand like that. So few clients know who really does the day-in, day-out work at an ad agency. And that hurts the relationship, and the work in general: Most clients just aren’t interested […]

Brand-Sponsored Content Is The Real Article

By the way, what the hell is a content strategist? If that’s your title, please, leave the business. –The Denver Egotist Everyone’s talking about social media, but there’s another important game in town. It’s not new, but it’s growing in importance thanks to the promise of digital storytelling. According to a survey commissioned by the […]

Give Me An “A”

Steve Hall is quoted in this Los Angeles Times article on floating logos, a new form of airborne advertising from Snowmasters, an Alabama-based special effects company. Speaking of the sky as canvas, Hall says, “It’s unmarked, it’s unblemished. Mostly, when you look up you see birds.” Snowmasters has released flogos in the shape of golden […]

Contemporary Artists Cover An Advertising Classic

Cotton Inc. is reintroducing a song from 1989, “The Fabric of Our Lives,” that served through the 1990s as a jingle in commercials for clothing and home furnishings made from cotton. The jingle comes back this week in a campaign from DDB/New York. To make sure the cotton jingle “is relevant to a new audience,” […]