I like to see well executed examples of lifestyle marketing and that’s what precisely what a boutique hotel company needs to deliver–their properties’ unique lifestyle in droves. That’s what guest are paying for, that not so little something extra. Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a […]
I’m pleased to announce AdPulp’s media partnership with WebVisions ’09, an important conference for the digerati and the City of Roses. WebVisions explores the future of web design, technology, user experience and business strategy. The conference started in 2001 and is now in its 9th year of bringing the leading visionaries of the web to […]
Indy racing has always been a notch above NASCAR in terms of sex appeal. Gyro Worldwide has always been a notch above in terms of sex appeal. Here the twain meet. Credits: CEO/Executive Creative Director- Steven Grasse Creative Director- Ron Pushkar Agency Producer- Joe Conti Production- Buck LA Music- “A New Race” by Radio Birdman
Christopher Hanson, writing in Columbia Journalism Review recalls his time as a reporter at Seattle Post-Intelligencer, a paper with no pulp it in. He says it’s “no accident” that Hearst is experimenting with a paperless paper in Seattle, a coffee shop rich, high tech city, (even though Hearst has said nothing about attracting new readers […]
Last November we took a quick look at Sub Rosa Spirits, the Oregon micro distillery run by Mike Sherwood. Today I got to meet Mike and sample his distinct-tasting Saffron Vodka and Tarragon Vodka, plus a rum and liqueur he’s preparing to bring to market. See the full story on Liquid Oregon.
Watching Jon Stewart grill Jim Cramer last week, I started thinking why more of us don’t ask tough questions, particularly in the ad industry. In advertising, the answers to marketing challenges don’t often come easily. You have to dig, to prod, to challenge conventional wisdom. And the beautiful yet exasperating truth is that there are […]
Hearst is letting all but 20 journalists at their Seattle paperless go. Oregon’s unemployment is now in double digits. And on the sour notes sound… Unless you brew craft beer. Then it’s all clanging bottles and the sweet roll of kegs. According to The Wall Street Journal the industry is stronger than ever. Last year, […]