Let Me Check My List

I like to see well executed examples of lifestyle marketing and that’s what precisely what a boutique hotel company needs to deliver–their properties’ unique lifestyle in droves. That’s what guest are paying for, that not so little something extra. Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a […]

Expand Your Web, Smell The Roses

I’m pleased to announce AdPulp’s media partnership with WebVisions ’09, an important conference for the digerati and the City of Roses. WebVisions explores the future of web design, technology, user experience and business strategy. The conference started in 2001 and is now in its 9th year of bringing the leading visionaries of the web to […]

Gyro Takes The Country Out Of Racing

Indy racing has always been a notch above NASCAR in terms of sex appeal. Gyro Worldwide has always been a notch above in terms of sex appeal. Here the twain meet. Credits: CEO/Executive Creative Director- Steven Grasse Creative Director- Ron Pushkar Agency Producer- Joe Conti Production- Buck LA Music- “A New Race” by Radio Birdman

Turning Into A Gum Shoe

Christopher Hanson, writing in Columbia Journalism Review recalls his time as a reporter at Seattle Post-Intelligencer, a paper with no pulp it in. He says it’s “no accident” that Hearst is experimenting with a paperless paper in Seattle, a coffee shop rich, high tech city, (even though Hearst has said nothing about attracting new readers […]

Spotlight on NW Creative: Under the Rose Again

Last November we took a quick look at Sub Rosa Spirits, the Oregon micro distillery run by Mike Sherwood. Today I got to meet Mike and sample his distinct-tasting Saffron Vodka and Tarragon Vodka, plus a rum and liqueur he’s preparing to bring to market. See the full story on Liquid Oregon.

Newtonian Economics

Perspective is a good thing to have, especially in tough times. If you study history at all, you come to realize that modern day Americans don’t know what tough times are. There’s no famine or plague, no domestic holocaust. David Young of Young & Laramore in Indianapolis knows British history. A Plague Year (1665) is […]

Why Asking May Be The Answer

Watching Jon Stewart grill Jim Cramer last week, I started thinking why more of us don’t ask tough questions, particularly in the ad industry. In advertising, the answers to marketing challenges don’t often come easily. You have to dig, to prod, to challenge conventional wisdom. And the beautiful yet exasperating truth is that there are […]

If You’re Not A CEO, Please

And the story continues: Even George Parker likes the videos above (and what’s not to like?). Kudos to JWT, New York for a really great campaign for jetBlue. Funny as hell… But also perfect in its timing and messaging. Great casting, great production, watch it at least three times to get the nuances (that’s French […]

Two New Cogs In The W&K Machine

Tony Davidson and Kim Papworth are stoked. According to The Guardian, the ECDs at W&K/London just made partner. “If you want to be a partner at W&K you’ve got to be some kind of saint and some kind of crazy,” said Dan Wieden. “No one exemplifies that more profoundly than Tony and Kim. They have […]

There’s Money In Pint-Sized Business

Hearst is letting all but 20 journalists at their Seattle paperless go. Oregon’s unemployment is now in double digits. And on the sour notes sound… Unless you brew craft beer. Then it’s all clanging bottles and the sweet roll of kegs. According to The Wall Street Journal the industry is stronger than ever. Last year, […]