A Campaign That’s More Than Wallpaper

I just really like this Benjamin Moore print campaign from Cramer-Krasselt. My clients would probably say it’s too hard to read, has too many words, doesn’t show an actual painted room, and would object to the phrase “love child.”

You Can Count Your Friends On Your Fingers And Maybe A Few Toes

“I know who my friends are. What’s confusing us is how the Web is strengthening our loose ties” –Jeff Dachis, founder of Razorfish David Armano heard the above words at SXSW this year. This struck a chord with me. Most of us intuitively know who our friends are. They’re the ones we feel comfortable around, […]

Too Cheery? Medicate!

FDA Approves Depressant Drug For The Annoyingly Cheerful

Beer Speaks, People Mumble

Lagunitas Brewing Company in Petaluma has a killer tagline: Beer Speaks, People Mumble. Their beer’s pretty good too.

Word Press Technicians In High Demand

The “O” in oDesk stands for outsource. As in outsource the coding to India. It’s interesting to see which skills are being outsourced. It’s clear from oDesk’s data that Word Press skills are in great demand. Tom Johnson, a geek who writes copy and code says he can’t keep up with the demand for custom […]

Small Teams of Reporters Doing Big Things

Jeff Bercovici who writes a blogumn called “Mixed Media” for Portfolio, mentions an interesting new media startup called Prism that’s being put together by Merrill Brown, founding editor of MSNBC.com, and some of his cohorts. The mission of Prism, according to Brown, is “to develop a platform that would make it easy for a potential […]

Delta Is Headed Somewhere Else, Again

Delta Airlines is once again being pitched, according to Adweek: Sources identified the contenders as Omnicom Group’s BBDO, Publicis Groupe’s Saatchi & Saatchi, WPP Group’s Ogilvy & Mather, Interpublic Group’s Deutsch in and independent Wieden + Kennedy. The latter is pitching from its Portland, Ore., headquarters, the rest from their offices in New York. What’s […]

Genuine Engagement Via Custom Publishing

I love to see agencies produce high quality content for their clients. When a brand has an enthusiastic following (like Nike, VW or Apple) it makes perfect sense for the brand to push past advertising into editorial. That’s what a select few clients and agencies are doing, VW and LaBov & Beyond being two. For […]

A Little Leg, A Lot Of Fun

This is an odd spot for Old Navy, although somewhat entertaining in a mindless I don’t have nearly enough sundresses kind of way. But, for some in the audience, it’s also loaded. Nazneen Patel , writer and political provocateur, recognizes that “it’s obnoxious and counterproductive to cry ‘RACE’ every time something like this makes an […]

Ninja Says Download IE8

The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft’s developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, “Almost everything you’ve experienced on the World Wide Web in the past 15 years or so has […]