Seth Godin is offering a great description of public relations. Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for […]
Archives for March 2009
In response to Danny G.’s earlier post today on the greatness of well rendered copy, I thought I’d respond with some examples of my own. Credits: Wieden & Kennedy, Radical Media and director Errol Morris.
According to The Oregonian, Portland-based Umpqua Bank may return the $214 million in bailout money it didn’t need in the first place. “We have been put in the same bucket with all the institutions that have failed, these companies that are being bailed out,” said Ray Davis, Umpqua CEO and chairman. “I’ve gotten calls from […]
Every now and then (or more like all the time), I need to remind myself that there’s an art form to great writing and concepting. In the day-to-day, get-it-out-now world of advertising, we need to keep the basics in mind. Over at I Have An Idea, there’s a wonderful article by Suzanne Pope, GCD of […]
My alma mater is on Twitter, as of yesterday. Wisely, but surprisingly, they reached out to me for advice. So far, I’ve advised the college to “Be Human (as opposed to some plastic PR version of your best self) and to employ the hashtag #fandm.
Ari Newman, founder of Filtrbox is thinking what many who Tweet for business purposes are thinking. According to Reuters, Twitter will test several routes to successful monetization this year, including the creation of commercial accounts. The company is preparing to offer commercial accounts in which corporations and other types of businesses pay a fee to […]
Ann M. Mack is the director of trendspotting at JWT. Here’s what she’s spotting: Today, thanks to the ubiquity of online technology and a new global-mindedness, people are thinking less about “me” and more about what “we” can do to address the challenges of modern society. This collective consciousness denotes a mind-set that’s particular not […]