Today In Twitterverse: Franklin & Marshall College

My alma mater is on Twitter, as of yesterday. Wisely, but surprisingly, they reached out to me for advice. So far, I’ve advised the college to “Be Human (as opposed to some plastic PR version of your best self) and to employ the hashtag #fandm.

Great Concepts Demand To Be Built (It’s Like There’s A Real Seed In the Idea)

Microsoft’s needed a way to showcase its Expression Studio and Silverlight products and sell them as integral to the creative process. So they came up with the PhizzPop Online Design Challenge and PhizzPop Tour. When the tour came to Minneapolis, Zeus Jones stepped up and won the local competition, a fact which led them to […]

Today In Twitterverse: “Selling Out” Is An Anachronism

Ari Newman, founder of Filtrbox is thinking what many who Tweet for business purposes are thinking. According to Reuters, Twitter will test several routes to successful monetization this year, including the creation of commercial accounts. The company is preparing to offer commercial accounts in which corporations and other types of businesses pay a fee to […]

Brands That Do Good Do Well

Ann M. Mack is the director of trendspotting at JWT. Here’s what she’s spotting: Today, thanks to the ubiquity of online technology and a new global-mindedness, people are thinking less about “me” and more about what “we” can do to address the challenges of modern society. This collective consciousness denotes a mind-set that’s particular not […]

V DUB And Creativity Mix

Ad Age is taking note of a mover and shaker in Mexico City’s agency scene. Arrechedera Claverol spun off DDB Mexico and is now working on the VW account that DDB has held for 40 years. So the guys may have had an “in” with the VW client, but what else do they have going […]

Danbury Gets Up On Denver’s Mic

The Denver Egotist was taken over again, this time by some dudes from Connecticut. Plaid takes over the Denver Egotist from darryl ohrt on Vimeo. Interestingly, the local press got wind of it. According to Danbury’s News-Times, “Danbury is just the second city in the nation to be asked. The first — Portland, Ore.”

Careful What You Say

This new work for Juvenile Protection Association comes from Blake Ebel and team at Euro RSCG/Chicago. via Gods of Advertising In other Euro/Chicago news, Jamie King is returning to daWindy and intends to make some beautiful rain with his buddy Steffan Postaer. The pair worked together at LB Works before King left for Hal Riney […]

Hourly Employment, Anyone?

March Adness is a seasonal promo from Adweek that pits commercials, not college basketball teams, against one another. The promo is delivered online in a brackets format and is clearly sponsored by Snag A Job, the number one source for hourly employment.

Austin Has The Chronic

Well this is a rare treat. David Carr of The New York Times examines The Austin Chronicle and the men who run it and comes up with a glowing report on the paper’s health. The Austin Chronicle, a weekly newspaper as funky and idiosyncratic as the town it covers, continues to thrive with a relentlessly […]

Tryvertising: The New Way To Go On Holiday

It’s the car-buying equivalent of being handed a cute puppy, knowing you can give it back if you don’t want it: Renault is hoping that once consumers spend a weekend with its new Mégane Hatch, they’ll want to keep it. [via Springwise]