Live from SXSW c/o BlogTalkRadio and PepsiCo

BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, “while other […]

“It’s All Here” Is The Perfect Staycation Mantra

Connelly Partners in Boston launches a new advertising campaign for the Massachusetts Office of Travel & Tourism today. The campaign repurposed video from last year’s campaign in the spirit of cost efficiency. Set to Brian Setzer’s music, the newly animated spots help define the energy of the state. Over 21 million domestic and international travelers […]

Visa Goes Swimming With Lee Clow

Barbara Lippert of Adweek likes the new Visa spot from TBWA. “When was the last time you went to the aquarium … on a Tuesday … with your daughter?” It’s clear we’re dealing with a new economic reality — no more jetting off on the spur of the moment to exotic places where they don’t […]

Guest Post: Twitter’s Offline Cousin

by Daniel Timothy Wood Connecting with someone under 30 these days can often require a text message–that odd, 160 character, acronym laden, Japanese schoolgirl phenomenon that you thought bypassed North America in the 90s. It actually only bypassed your generation…if you’re over 35. Today text messaging is more than kids passing digital notes in class. […]

Bogusky, Boulder & Bikes

Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It’s estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% […]

Yet Another Facebook Story: Brands In The Stream

Facebook’s recent redesign–a move that it made it more Twitter-like among other things–is top-of-mind for writers on the social media beat. Brian Morrissey notes how FB is also working to provide a seamless place for branded messaging. Facebook is dead set against having ads overwhelm the experience so they’re weaving them into the experience, which […]

Know Where Your Shizzeeps Are

Twitter’s great and all but the Technorati needs to feast on a new dish. You know how it is. According to AppScout, Four Square is the entree of choice at the South By Southwest/Interactive this year. This year’s breakout story is sure to be a social network called foursquare, from the guys behind the now-defunct […]

Spotlight on NW Creative: Sasquatch!