ROI: Advertising’s Dirty Four-Letter Word

If you work in an ad agency today, you’re pressed by clients demanding accountability. But just because someone’s got numbers, does that mean they rule the roost? We have access to more data, more statistics, more slicing and dicing of numbers and tactics than ever. And has advertising gotten any better through the years? Hardly. […]

Where the Money Is: Real Products And Services

Daniel Lyons, a.k.a. the blogger formerly knows as Fake Steve Jobs, writes in Newsweek that it’s hard to make money from blogging. He calls it a “high-tech fairy tale” and reports that he only earned $1,039.81 the month when his identity was revealed by The New York Times and his site was visited by 1.5 […]

Return of the Hitchhiker III

Bartle Bogle Hegarty for Johnnie Walker: An ad for a Belgian charity: Be careful out there. Hitchhiking can be a rough sport.

Hunt Adkins Sings Bard’s Song

Hunt Adkins recently launched work for their client Bard’s Beer. The only gluten-free beer that uses malted sorghum, Bard’s Beer was originally created for people who are gluten-intolerant or who prefer a gluten-free diet. As the agency of record for Bard’s, Hunt Adkins was tasked with creating a new identity system, packaging, in-store signage, print […]

Good Ideas Don’t Die, They Get Cleverly Repurposed

Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It’s called Killed Ideas. The project, in a nutshell, seeks to collect the best “killed ideas” from creative teams in advertising and publish them in a book. “I’ll be vetting and selecting the fifty which will appear […]

Bore Me Once

Science fiction writer David Niall Wilson offers “ten thoughts about the internet,” all of which are spot on. Here’s his sixth point: Entertainment, laughter, things that make people return happily to your section of the universe – these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid […]

Nike Loves Strong Women, Strong Women Buy Gear

Adweek is showcasing the McKinney-produced Nike film shown above. The video promotes an online competition called GameChangers: Change the Game for Women in Sport. It’s a joint effort from Nike and Ashoka, a nonprofit community of social entrepreneurs. It’s the second year in a rown the two have teamed up in a global search for […]

Today In Twitterverse: Arguments From British Psychologists

A reporter for The Sunday Times of London asked a handful of psychologists to analyze why people use Twitter. The scientists came back with some pretty damning reasons. Like this one, from clinical psychologist Oliver James. “Twittering stems from a lack of identity. It’s a constant update of who you are, what you are, where […]