The More Appealing the Core Offering, The Easier It Is To Promote

LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]

Did You Know Today Is “National Buy A Newspaper Day”?

Neither did I. But apparently, it is. The newspaper is heavily focused on local news. It keeps you informed about events in your town and keeps local government in-line. So for one day, Monday, Feb. 2, 2009, please make it a point to pick up your local newspaper (reading it online doesn’t count). It doesn’t […]

Studying Shoppers

Looking for insight into how brands can entice frugal shoppers, Susan Berfield of BusinessWeek sat down with environmental psychologist Paco Underhill, author of Why We Buy: The Science of Shopping and Call of the Mall: The Geography of Shopping. In the written piece for BusinessWeek, Berfield takes Underhill to a Whole Paycheck where he sees […]

How Do These Hacks Get Anywhere Near A $3 Mil. Super Bowl Spot?

After watching last night’s run of commercials, Paul Venables was not impressed. Now the San Francisco ad man is calling for a creative New Deal. An armistice in the battle being raged in American homes every Super Bowl. A peace accord in the war over garnering cheap laughs. Let us lay down our loveable chimps. […]

Yet Another Facebook Story: Soft Selling, Limp Numbers

In an article on Facebook’s efforts to ramp up its advertising offerings, Ad Age draws a striking contrast between the corporate cultures at MySpace and Facebook. Facebook lured 222 million unique visitors in December, according to ComScore, twice as many as MySpace, and it has been growing at a more than 10% rate each month […]

Ride A Dolphin To Your Dream Job In Lala Land

Vinny “Whazzup?” Warren named Career Builder’s spot best of show last night. Then, in an exchange with Dr. Wolk on the subjective nature of judging, Warren wisely adds “…well the thing is that we’re really just judging entertainment really. so it’s not that surprising. plus, it’s a chemical reaction in a way. part of it […]

Hey, My Shoe Finder Needs A Recharge

Lucky Magazine glorifies the shopping experience, but today, the Condé Nast-owned media brand is getting transactional. According to New York Times, Lucky is introducing an iPhone application, Lucky at Your Service, that ties into stores’ inventories. Shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg “Harlot” […]

And The Winner for “Best Copy In A 2008 Super Bowl Commercial” Goes to Hulu

This spot made very little impression on me last night. But this morning I like it. And there’s good reason for this. Last night, I was at a party. I couldn’t hear the commercials very well. It’s something brands might want to keep in mind–to make an impression during the game, go visual. The spot […]

I’d Love To Send Flowers To This Brand’s Funeral

I only have one comment from all of last night. This was wretched: flowers – florists – flower delivery You want to order some fresh flowers? Fine. It’s very simple. You can go to 1-800-Flowers.com and choose the “florist delivered” option. Works every time. Screw these guys.

It’s Not Science, It’s A Press Release

Frito-Lay grabbed the top spot in USA TODAY’s Super Bowl Ad Meter for the first time. Frito-Lay’s Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY’s Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10). […]