LA Times is running a story about the Navy upgrading its housing for junior officers in San Diego, Jacksonville and Norfolk. To boost morale and reenlistment rates, the Navy and a private development firm have opened the first phase of Pacific Beacon, a $322-million high-rise housing project at Naval Base San Diego. Four 18-story towers […]
Neither did I. But apparently, it is. The newspaper is heavily focused on local news. It keeps you informed about events in your town and keeps local government in-line. So for one day, Monday, Feb. 2, 2009, please make it a point to pick up your local newspaper (reading it online doesn’t count). It doesn’t […]
In an article on Facebook’s efforts to ramp up its advertising offerings, Ad Age draws a striking contrast between the corporate cultures at MySpace and Facebook. Facebook lured 222 million unique visitors in December, according to ComScore, twice as many as MySpace, and it has been growing at a more than 10% rate each month […]
Lucky Magazine glorifies the shopping experience, but today, the Condé Nast-owned media brand is getting transactional. According to New York Times, Lucky is introducing an iPhone application, Lucky at Your Service, that ties into stores’ inventories. Shoppers browse by type of shoe, brand, color or size. Anyone who chooses, say, the Diane von Furstenberg “Harlot” […]
This spot made very little impression on me last night. But this morning I like it. And there’s good reason for this. Last night, I was at a party. I couldn’t hear the commercials very well. It’s something brands might want to keep in mind–to make an impression during the game, go visual. The spot […]
I only have one comment from all of last night. This was wretched: flowers – florists – flower delivery You want to order some fresh flowers? Fine. It’s very simple. You can go to 1-800-Flowers.com and choose the “florist delivered” option. Works every time. Screw these guys.
Frito-Lay grabbed the top spot in USA TODAY’s Super Bowl Ad Meter for the first time. Frito-Lay’s Doritos ad featuring an office worker using a crystal ball to free Doritos was the most popular, according to USA TODAY’s Ad Meter. Volunteers gave the ad a score of 8.46 (on a scale of 0 to 10). […]