One Song, Two Spots

I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia […]

On Spec, You Can Inject Truth And Humor At Will

The following spec spot for Trader Joe’s was shot on a Treo by Carl’s Fine Films in San Francisco. [via The Ad Class at Cal State, Fullerton] Share

Today In Twitterverse: The Narcissism Argument

In the Television section of The New York Times, Alessandra Stanley questions the need for all this inane Tweeting, especially from TV news personalities. It’s tempting to dismiss Twitter fever as a passing fad, the Pok√©mon of the blogosphere. But it’s beginning to look more like yet another gateway drug to full-blown media narcissism. Those […]

Spotlight On NW Creative: First Ascent from Eddie Bauer

Eddie Bauer is a west coast L.L. Bean, but Neil Fiske the firm’s new CEO, wants to reach a little higher than the fishing streams and hunting grounds of its past. According to the Seattle Post-Intelligencer, the company is about to introduce a new mountaineering line called “First Ascent.” For more than a year, an […]

Purity In The Milk Aisle

WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, “People don’t really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.” Share

Wine Guy Walks His New Media Talk

Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can’t deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. “There is only so much content I can pump out,” Vaynerchuk say. “I need to own as many media properties […]

You Get 150 Friends. Choose Them Carefully.

There’s so much noise about social networks. It’s become tiresome to say the least. Yes, I know I’m adding it to daily. I can’t help it it seems. Soc nets are transforming media, so I’m interested, despite the droning from social media experts and the love-hate fascination of mainstream media. Yet, there’s a fundamental question […]

Change Is The Real Thing

We don’t just have a new President in the White House, our culture is changing. Pepsi, for one, wants to “Refresh Everything”, and they’re not shy about borrowing equity from the Obama brand. “We’re not interested in following political tailwinds,” says Nicole Bradley, a Pepsi spokeswoman. “But we are interested in cultural change.” Michael Scherer […]

Today In Twitterverse: Twitter on Nightline

In related Twittereze, The Los Angeles Times shows evidence of the company’s “founding document” as if Twitter was a nation, not a short messaging service. Share

Digital Freedom Fighters On the Rise

Scott Cleland–who works at the nexus of capital markets, public policy and techcom–has a problem with free. He’s not the only one. The dotcom bubble ethos that “information wants to be free” is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let’s take a analytical slice across both the […]