I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia […]
In the Television section of The New York Times, Alessandra Stanley questions the need for all this inane Tweeting, especially from TV news personalities. It’s tempting to dismiss Twitter fever as a passing fad, the Pokémon of the blogosphere. But it’s beginning to look more like yet another gateway drug to full-blown media narcissism. Those […]
Eddie Bauer is a west coast L.L. Bean, but Neil Fiske the firm’s new CEO, wants to reach a little higher than the fishing streams and hunting grounds of its past. According to the Seattle Post-Intelligencer, the company is about to introduce a new mountaineering line called “First Ascent.” For more than a year, an […]
WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, “People don’t really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.”
Gary Vaynerchuk of Wine Library TV is a mover and shaker. Even his detractors can’t deny him that. According to TechCrunch, Vaynerchuk has expanded his growing media empire with Obsessed TV, an online interview show. “There is only so much content I can pump out,” Vaynerchuk say. “I need to own as many media properties […]
We don’t just have a new President in the White House, our culture is changing. Pepsi, for one, wants to “Refresh Everything”, and they’re not shy about borrowing equity from the Obama brand. “We’re not interested in following political tailwinds,” says Nicole Bradley, a Pepsi spokeswoman. “But we are interested in cultural change.” Michael Scherer […]
In related Twittereze, The Los Angeles Times shows evidence of the company’s “founding document” as if Twitter was a nation, not a short messaging service.