The version of the commercial that will air on Sunday is part of the next evolution of Denny’s “Real Breakfast” campaign that takes a shot at competitor’s “candy breakfasts.” BTW, Denny’s serves 12,500,000 very real Grand Slam breakfasts every year. The meal was introduced in 1977.
Denver digital design firm, FL2, helped Greenville identity firm, Brains On Fire, relaunch its site earlier this month. Now, they’ve done it again, this time turning the code on themselves. The Denver Egotist notes that FL2 “continues to impress us with their simplicity, their usability, and their fresh perspective on user interaction.”
David Berkowitz, Director of Emerging Media and Client Strategy at 3601, is in San Francisco today for OMMA Social, a MediaPost event.
Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII. Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII. The airing of the spot […]
Ad Age says, “The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months and more than 200 parody videos on YouTube.”
self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we’re about to go for brunch. I clicked through to the reviewer’s page and then on to his site, where I found this copy: Hi, my name’s Jon Raasch. I’m an independent web developer in […]
Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.
As a maker of advertising, I’ve often had to confront the unsustainable mass consumption model my very existence, and the industry’s, relies upon. I’ve used this site, as you may know, to share many of my reflections on the matter. Here’s one from another source, Adweek’s Brian Morrissey: What happens when we move beyond the […]
Michael Arrington of TechCrunch reports that Facebook is simply killing it. In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. When sites are that big growth generally stagnates, but in Facebook’s case it’s still skyrocketing. In December, 222 million […]