Michael Arrington of TechCrunch is visiting Davos, Switzerland for the World Economic Forum. Arrington says there’s fear in the air. There is a clear consensus among attendees that the worst is yet to come, and that we are facing the worst economic outlook of the last few generations. Some of the CEOs I’ve talked with […]
Three mil. is a hefty toll for a 30 second spot this Sunday. Naturally, brands want to get the most bang for their buck. In 2009, that means digital. Digital extends the spot via promotions or partnerships, archives the spot and in many cases builds anticipation for the spot. According to The Wall Street Journal, […]
Bill Imada, writing in Ad Age, explains what the Year of the Ox–which began Monday–means to marketers. Since Oxen pull (rather than push), agency leaders will need to encourage their employees to incubate and produce stronger ideas that are more client-centric. Most corporate marketers claim that their budgets have been distressed or reduced; however, the […]
People are talking about Twitter possibly being worth a quarter of a billion dollars. Which people? Why, Sarah Lacy and Om Malik. Let’s listen.
Red v. Blue. That’s so over. We have a new clash of colors. Brown v. Green. The New York Times has more: “There’s a bias in our Congress and government against manufacturing, or at least indifference to us, especially on the coasts,” said Senator Sherrod Brown, Democrat of Ohio. “It’s up to those of us […]
Twitter has evangelists, but few are more prominent than Tony Hsieh, the Tweet slinging CEO of Las Vegas-based Internet shoe purveyor, Zappos. photo courtesy of Laughing Squid After kicking it with Ev, last week in DC, Hsieh looked inward and was delighted by what he saw. At Zappos, we have 10 core values that act […]
Marketing to teens can be a cherry assignment. All you have to do is stop thinking like an adult for a few hours, and WHAM, it comes to you. “It” came to the creative team at Cossette in Toronto. According to The Inspiration Room, Pizza Pops, the Pillsbury brand of pre-cooked snack produced by General […]