Jon Buch is creative director @ Gigya, Inc. and a “semi-naughty photographer.”
I Don’t Know What’s Better, The Game Or Your Velveeta Nachos
January 29, 2009 By 2 Comments
Americans will eat 46% more chips this Sunday and Kraft Foods intends to be there in living rooms across the land to soak it all up. Literally. According to The Wall Street Journal, Kraft hired House Party, an Irvington, N.Y. experiential marketing firm whose specialty is setting up parties to promote clients’ products. Using its [...]
Self-Promo Ad #4
January 29, 2009 By Leave a Comment
Commercial writing is still creative writing. Otherwise, it’s not writing at all, just empty words strung together haphazardly. And Lord knows, there’s an overabundance of such drivel passing as marketing communications. Since you’re reading this via AdPulp, not Craigslist where it originally appeared, chances are good you know the value of compelling copy. Which is [...]
The Right Content On The Right Platform At Just The Right Moment–That’s Worth Something
January 28, 2009 By 1 Comment
Everyone’s talking about customer empowerment, but BusinessWeek has another take on things. Trapped inside an article on nervous companies eschewing untested campaigns that try to reach customers via smartphones, social networks, and other new media, is this bit: In these hard times, advertisers wield more power than ever. Packaged goods behemoth Unilever is forcing media [...]
One Of Beervana’s Stalwarts Looks At Soaring Demand, Intends To Meet It
January 28, 2009 By Leave a Comment
The Bulletin in Bend, OR has good news! Gary Fish, president of Deschutes Brewery needs 10 new 45-foot-tall made in Germany fermentation tanks to meet growing demand for his lineup of craft beers. While a Bend expansion is preferred, other options under consideration include: acquiring another facility on the West Coast, building a new facility [...]
“Trust Me” Gets It More Right Than Wrong
January 28, 2009 By 9 Comments
I had really low expectations of “Trust Me”, so I recorded it and didn’t watch it until last night. Then, when I saw the opening scene, with two scruffy 30-something white guys with Starbucks cups in hand and laptop bags slung around their chests, I figured at least the set designers knew what they were [...]
43, Hut Hut!
January 28, 2009 By Leave a Comment
The New York Times commissioned designers from around the nation to make alternate Super Bowl 43 logos (because they could!). The selection above is from Draplin Design Co. in Portland, Oregon. [via BFG Blog]
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