Indie Design Collectives Way of the Future

Web developer, Brian Warren of Be Good Not Bad, has some seriously positive energy to share, particularly with people like him who freelance, consult or work in small agencies. Don’t get me wrong. I’m under no illusions about the state of the world economy. But it’s times like these I’m very glad I’m not working […]

Coffee And Microblogging Creates Buzz

Vitrue, a social media marketing company, issues reports on which companies are making moves in this small but gaining media sphere. According to their report, Starbucks was the biggest point gainer in December. This was primarily from an 54% increase in Micro-Blog conversations. They also saw an 18% increase in social networks. Overall their Social […]

Creative People Find Elegant Solutions (It’s Our Job)

Bill Taylor, co-author of Mavericks at Work: Why the Most Original Minds in Business Win with Polly LaBarre, reminds us that tough economic times are also times of innovation. Don’t let risky times dull your appetite for taking risk. More then ever, companies and their leaders have to offer a positive alternative to a demoralizing […]

A Pean To Incremental Profit

Adliterate’s Richard Huntington sees a difference between accountability and effectiveness. I’m not sure I do, but let’s go with his vision for a moment: …the standard measure for return on investment would appear to be the difference between the cost of the campaign and the cost of reaching the same number of people in more […]

Another Reason To Go Into Advertising: You Have To Learn Character Development Somewhere

A new TV show about advertising called “Trust Me,” will debut on TNT on Jan. 26. According to Ad Age, former admen Hunt Baldwin and John Coveny are behind the new series. Of course, copywriters have long held that there’s something else out there for them, something better, more creative, more fun and most importantly, […]

Double Quarter Pounder With IMEEM

I’ve been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn’t have. Things like this: When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and […]

Agencies In Strange Places: 16th in a Series

An agency that refers to its staff as “Hookers” is one to be reckoned with, in my book. Of course, the shop–located in the port city of Charleston, SC–refers to itself as HOOK USA, but still. Here’s their reason for being: Our reason for being is to help businesses do business better. Simple as that. […]

Respect The Channel, Or Be Swept Out To Sea

“Social media.” Those two words on a lot of lips today. Gavin Heaton, writing on Servant of Chaos riffs on Gary Vaynerchuck: NOT engaging with your customers via social media creates opportunities for your competitors. And while you may not lose your whole market, you may well lose the high yield, low churn folks who […]