Online In ’09

I mentioned yesterday that I want to see what AdPulp and social media, in general, can do in ’09. My challenges are presently two-fold: A) We own a house near Hilton Head and Savannah that we need to sell or rent, a.s.a.p. b) I need to secure new income streams from a variety of sources, […]

Due To Scoble Blindess, Men Fail To See Digital Divide, Fall Into Trap

Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that […]

Everyday Wine Drinkers Are Not Brand Loyal

Because I’m a big fan of Oregon pinot noir and would like to take on some wine industry clients this year, I’ve been thinking a lot about brand preference in this decidedly non-brand centric environment. Here’s a quick survey I administered this moring on Twitter (the responses address the question of brand loyalty when it […]

The Steffan Postaer-Free AdPulp Post

Editor’s Note: This one’s for you High Jive Blake Ebel, Executive Vice President and Executive Creative Director at Euro RSCG/Chicago, wrote an essay on salesmanship for TalentZoo. Think for a moment about what great salesmen have that the others don’t. For starters you sense that you can trust them. Even if it’s just a little. […]

While The Industry’s Artistes Measure Creativity In Cannes, And Elsewhere, The Digerati Generate Reports And Cash Checks

Seth Godin and Darren Barefoot both address measurability of online ad buys and conclude there’s nothing to fear but the numbers. Here’s Seth: If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working? And if they don’t work, why […]

Spotlight On NW Creative: Full Sail Brewing Co.

Creative goes way beyond advertising. For instance, when you go the extra mile to providing tangible value, you are being creative. There are as many ways to do this as there are creative people working for forward thinking companies. With this in mind, I’d like to draw your attention for a moment to the work […]

Don’t Go To A House Party Without Your Adidas

BrandFreak, the new blahg from BrandWeek, is showcasing the above Adidas ad from Sid Lee in Montreal. The spot features cameos by Method Man, Katy Perry, D.M.C. (of Run-D.M.C.), Russell Simmons and David Beckham, plus a remix of Frankie Valli and the Four Seasons’ 1968 hit “Beggin’ by Parisian producer Pilooski.

Self-Promo Ad #1

It’s 2009 and we’re going to see what AdPulp can do this year. And what social media can do. The impetus for this is personal, in that I moved from South Carolina to Oregon last August, worked remotely for BFG until the end of the year and am now a member of Free Agent Nation, […]

Talent Zoo Is Offering AdPulp Readers (The Ones Who Employ People) 25% Off

It’s 2009 and that means new budgets. New budgets means hiring and hiring means running an ad on TalentZoo.com, at least in these quarters that’s what it means. Thanks to the enlightened management team at Talent Zoo, you can now take 25% off the placement of a job ad or bundle of ads. All you […]

Brand Building 801

The news can be so damn depressing sometimes. It’s been so lately with all the droning on about the economy. But if you get your “news” from other sources, like Springwise, an entirely different world begins to come into focus. In this world, bright people are working on interesting things. While headlines in 2008 focused […]