I’ve spent most of my ad career serving large companies with equally large marketing organizations, like Quality Logo Products, Inc, tasked with making them larger still. These companies invest many millions of dollars pursuing all sorts of push marketing efforts. But that’s not my concern at the moment. Recently I’ve been realizing how much small […]
Archives for January 2009
Adweek’s Noreen O’Leary asked a number of agency people how they planned to market their clients’ products in this time of diminished credit and general economic woe. Here are a couple of the best responses: “This is not a normal recession. This is a tectonic, structural shift, a global realignment,” says Umair Haque, director of […]
China is paying tens of thousands specially trained – and ideologically sound – internet commentators 50 cents per post to tell the government’s story, according to the BBC. The commentators have been dubbed the “50-cent party” because of how much they are reputed to be paid for each positive posting (50 Chinese cents; $0.07; £0.05). […]
NPR on contango and the insanity of oil futures.
Bob Gilbreath, Bridge Worldwide’s Chief Marketing Strategist, is a big fan of “Marketing With Meaning” (the concept, and the actual words). I’m thrilled that Supe and Schmidtt (from Razorfish) align on the use of the word “meaningful” to describe the concept that we are dedicated to promoting. We sometimes find that the word only conjures […]
Stuart Elliott of The New York Times takes a look at three brand-sponsored documentaries showing now on Honda’s Power of Dreams microsite. The webisodes, directed by Derek Cianfrance, are low-key in their promotion of Honda and are polished and absorbing enough to make a viewer (almost) forget they are sponsored shorts, and part of the […]