Agencies In Strange Places: 16th in a Series

An agency that refers to its staff as “Hookers” is one to be reckoned with, in my book. Of course, the shop–located in the port city of Charleston, SC–refers to itself as HOOK USA, but still. Here’s their reason for being: Our reason for being is to help businesses do business better. Simple as that. […]

Respect The Channel, Or Be Swept Out To Sea

“Social media.” Those two words on a lot of lips today. Gavin Heaton, writing on Servant of Chaos riffs on Gary Vaynerchuck: NOT engaging with your customers via social media creates opportunities for your competitors. And while you may not lose your whole market, you may well lose the high yield, low churn folks who […]

Google’s Good Graces

According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher.

Crispin Doesn’t Do Boring, Raises Bar On Promotional Marketing

Coupons are boring. You can’t do anything creative with them. And there’s no chance in hell for any kind of industry recognition. Unless, you rewrite the script in the wee hours of the night at Crispin. Then something good can happen. Whopper Sacrifice, a new Facebook app from BK and their friends in Miami/Boulder, is […]

PlaceVine, The Matchmaker

Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]

To Do In 2009: Launch a Successful Mobile Marketing Program

Mobile is freaking HUGE right now. So is lifestyle content and branded utility. According to Ad Age, the three are, in fact, dating. In the past month alone brands like Kraft, Nike, Gap, REI and Friskies have built mobile applications that offer their customers something of value. REI, for one, is offering snow reports to […]

Learn What It Takes To Be One Of The Greats

see this ad bigger [Ad for Ontario College of Art & Design via Makin’ Ads]

Melrose Is One Bitchy Avenue

The Denver Egotist finds the content on Melrose Jewelers blog particularly offensive. It’s a blog like Perez Hilton’s that skewers LA gliterati, including Owen Wilson, Lindsay Lohan and others. Simply put, it’s lurid content for people who want to flash some high dollar jewels. As a content strategy, it’s hard to fault. Even so, I’ll […]

Army of 15.5

The party and hangover have long been gone, but the bill is now due on Wacker Drive. According to Lewis Lazare: Leo Burnett agreed on Tuesday to pay the United States a whopping $15.5 million to settle a federal “whistleblower” civil lawsuit first filed under seal some 4½ years ago in U.S. District Court in […]

Dear Small Business Owner, Get Up On This

Gene Marks is a guy with a web site; yet, he knows that not every small business needs one. Writing in BusinessWeek, Marks says, “millions of business owners may know something that we’re not prepared to admit. Some people don’t really need a Web site at all. Maybe a Web page. But not a Web […]