Q. Hi, I was wondering if you could help me with my A-level media studies coursework. I am a student at King Edwards VI school in Bury St Edmunds. I have a question that I have to research and was hoping you could give me some information or your opinions on my research question? My […]
Idris Mootee is educating us on India’s dabbawalas, or box persons. In Mumbai dabbawalas collect freshly cooked food in lunch boxes and deliver them to the workplace. The Mumbai Tiffin Box Suppliers Association is a streamlined 120-year-old organization with 4,500 semi-literate members providing a quality door-to-door service to a large and loyal customer base. It […]
Are we going to see more marketers like Hyundai confront the reality of today’s economy head on? Don’t bet on it. That’s the focus of my new column on TalentZoo.com, which you can also read after the jump.
Microsoft wants to sell something called “people ready business solutions.” So they asked JWT/New York to come up with something. JWT came up celebrity endorsements. Kind of. The campaign. with print and TV executions, features Coca-Cola North America CMO Katie Bayne, WestJet CEO Sean Durfy, Quiksilver CEO Robert McKnight and Eric Ryan, the co-founder and […]
Over at the BNET Advertising Blog, Jim Edwards takes a very good look at the recent Leo Burnett/U.S. Army overbilling scandal and others like it: Perhaps the most worrying part for employees and clients of Burnett, however, is the failure of leadership. When ex-CFO Eric Martinez objected to Burnett keeping a secret account filled with […]
Olympic gold medalist Nastia Liukin is appearing in Max Azria’s new online ad campaign. New York Magazine has the details.