Oil Futures Is A Twisted Game

NPR on contango and the insanity of oil futures. Share

Let’s Use Words To Describe What We Mean

Bob Gilbreath, Bridge Worldwide’s Chief Marketing Strategist, is a big fan of “Marketing With Meaning” (the concept, and the actual words). I’m thrilled that Supe and Schmidtt (from Razorfish) align on the use of the word “meaningful” to describe the concept that we are dedicated to promoting. We sometimes find that the word only conjures […]

Honda On The Power of Failure

Stuart Elliott of The New York Times takes a look at three brand-sponsored documentaries showing now on Honda’s Power of Dreams microsite. The webisodes, directed by Derek Cianfrance, are low-key in their promotion of Honda and are polished and absorbing enough to make a viewer (almost) forget they are sponsored shorts, and part of the […]

Fighting Hybrids With Science

I don’t connect with the above ad, even though I like the information being conveyed in the ad. BWM has two new diesel-engine models out–the X5 xDrive35d crossover and the 335d sedan. But instead of featuring the vehicles, GSD&M Idea City chose to educate drivers about the benefits of diesel (something high end buyers of […]

Indie Design Collectives Way of the Future

Web developer, Brian Warren of Be Good Not Bad, has some seriously positive energy to share, particularly with people like him who freelance, consult or work in small agencies. Don’t get me wrong. I’m under no illusions about the state of the world economy. But it’s times like these I’m very glad I’m not working […]

Coffee And Microblogging Creates Buzz

Vitrue, a social media marketing company, issues reports on which companies are making moves in this small but gaining media sphere. According to their report, Starbucks was the biggest point gainer in December. This was primarily from an 54% increase in Micro-Blog conversations. They also saw an 18% increase in social networks. Overall their Social […]

Creative People Find Elegant Solutions (It’s Our Job)

Bill Taylor, co-author of Mavericks at Work: Why the Most Original Minds in Business Win with Polly LaBarre, reminds us that tough economic times are also times of innovation. Don’t let risky times dull your appetite for taking risk. More then ever, companies and their leaders have to offer a positive alternative to a demoralizing […]

A Pean To Incremental Profit

Adliterate’s Richard Huntington sees a difference between accountability and effectiveness. I’m not sure I do, but let’s go with his vision for a moment: …the standard measure for return on investment would appear to be the difference between the cost of the campaign and the cost of reaching the same number of people in more […]

Another Reason To Go Into Advertising: You Have To Learn Character Development Somewhere

A new TV show about advertising called “Trust Me,” will debut on TNT on Jan. 26. According to Ad Age, former admen Hunt Baldwin and John Coveny are behind the new series. Of course, copywriters have long held that there’s something else out there for them, something better, more creative, more fun and most importantly, […]

Double Quarter Pounder With IMEEM

I’ve been hunting tracks on IMEEM, the soc net for music and video lovers, of late. As such, I sometimes see things I otherwise wouldn’t have. Things like this: When you click the McAd, it opens a stream of pop songs. When you land on that page another McAd is there to greet you and […]