Brian Morrissey of Adweek reminds us that ad peeps are often restless souls with gigantic ambitions. A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling “communications products” that meld digital technology with […]
Agencies are regularly asked during new client presentations, or offhand over dinner, if they have experience marketing to the Hispanic community. It’s “the other” hot topic, along with online ad spending. Lou Lopez, VP, consumer and business insights at Synovate told Ad Age: “A big thing is how you treat Hispanics,” Mr. Lopez said. “Hispanics […]
According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills. A&E, Electronic Arts, Viacom’s Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets. “Content and functionality are the new creativity—it’s not about […]
Just how typical are guys like Mark Penn in your industry? ‘Cause the controversy du jour today is this story in the LA Times about Penn’s role in the Clinton campaign: As the campaign faces a make-or-break moment, some high-level officials are trying to play down their role in the campaign. Penn said in an […]
Cons are 100 this year. Gary Koepke, the cofounder and executive creative director of Boston-based ad agency Modernista! says, “They’ve always been around in my life. They’re a fixture, like family . . . it’s like an archetype now – like a cross or an old Coca-Cola label.” [via The Boston Globe]
According to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007. Asi Sharabi of No Man’s Blog believes “marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements.” What’s your read? Would improved measurement allow you to get more […]
According to The Washington Post, Marriott.com is one of the top 10 e-commerce sites for sales, bringing in more than $5.2 billion in 2007. Not bad for a firm whose CEO, Bill Marriott, does not use a PC.