Ask AdPulp: Navigating the Negativity

Welcome to the first installment of Ask AdPulp. The question came in anonymously and the answer here comes to us from a marketing veteran who wishes to remain anonymous. In the future, I’d like to spread the best incoming questions around to “Friends of AdPulp,” so we have a variety of voices adding value in […]

Ogilvy On Recession

If you’re looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that’s owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times. […]

Pawns In The Game

Was that fun for you? If so, head over to Esquire where Daniel Murphy has complied “The Five Most Terrifying Local TV Christmas Commercials.” [via Daniel Pink] Share

What We Do Builds Shareholder Value

Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, “brand value actually represents one third of the market value of the S&P 500 (up […]

Difficult Dive, Perfect Entry

I’m still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland’s creative industries that I’d like to meet. One of the gents […]

The Giving Tree Now Dispenses Hard Cider

Strongbow: Urban orchardby hourigan Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers’ insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I’d say the spot appeals more to daydreamers […]

Game Over

Auto workers are far from the only ones being shit on by this economic storm that continues to tear through the nation. Now, we can also count professional football players among the unemployed. According to Ad Age: The Arena Football League — generally regarded as one of the better-run leagues in the country, with a […]

Ask AdPulp

In the spirit of giving this holiday season, we’d like to start a new tradition and help give back to the community. If you’re here reading this, chances are you have a challenging job that you could use some help with from time to time. But where do you turn in times of doubt? To […]

I Can See Clearly Now, The Rain Is Gone

“The reason why worry kills more people than work is that more people worry than work.” -Robert Frost Tom Asacker is offering nine predictions for the new year. Here is one: Most people will sit quietly in their seats and watch life unfold around them A recent New Yorker magazine cartoon made it comically clear: […]

Bad News Travels Fast Via Twitter

Those of you on Twitter can now follow ad agency layoffs via @adagencylayoffs. Not sure who’s behind it, but this is the kind of thing Adweek and Ad Age used to report on. For ad folks, it seems that Twitter is used for both original pontification and links to blog posts and other media. You […]