While you do not want to be on a car account today, working on just about any brand in the adult beverage category provides a degree of comfort. Take Brown-Forman’s Jack Daniel’s Tennessee whiskey–the product is flying off the shelf at retail and on-premise. Investors generally regard spirits as a stable product in tough economic […]
So last night I went to the movies (saw “Slumdog Millionaire” which is excellent) and this played during the previews: A video promo for the National Guard, with a song called “Citizen Soldier” by 3 Doors Down. You can see a better quality version here. On the big screen, it’s an amazing piece of video, […]
Barry Judge, Chief Marketing Officer at Best Buy, is offering up three principals for “marketing in a tough economy.” Seek out pockets of demand, and invest “Sweat” your marketing assets Invest in the brand experience and the brand story I like the last one. That’s what we’re in business to do.
Let’s talk infrastructure. Is there any doubt that the nation’s citizens and small businesses would benefit greatly from a basic free wireless internet service? According to The Wall Street Journal, outgoing Federal Communications Commission Chairman Kevin Martin has little doubt in his mind. In fact, he’s pushing for action this month on a plan to […]
Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets. According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC “should we bother with it.” Word is the cuts won’t affect Mr. Diller’s […]
According to The Wall Street Journal: Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com. To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted […]
There’s a phrase I like: “The more you do, the more you can do.” Apparently, it’s not original thinking… Chris Brogan is a social media guru. Jason Calacanis quit blogging, but he’s still a winner.