Higher Education Leads Agency To Significantly More Income

New agencies fail all the time. Rarely do they land a $220 million account just months after opening their doors. According to Ad Age, San Francisco startup Pereira & O’Dell is one of the lucky ones. The shop, formed by former AKQA staffers, has been tapped as the lead creative agency for the University of […]

Figure Out How To Boost Newspaper Revenue, Become King.

What does it feel like to be a tycoon? Does one feel all powerful, or is it just the opposite? Does one let their large pile of money become a 24-7 distraction? We could ask Samuel Zell, but he’s kind of busy right now. You see, the media company he purchased in 2007 isn’t doing […]

If You’re Asking For Billions, A Long Copy Ad Is Still The Way To Go

Yesterday’s Automotive News contained a full-page, long-copy ad for GM, pleading its case for a bailout. “While we’re still the U.S. sales leader, we acknowledge we have disappointed you,” the ad said. “At times we violated your trust by letting our quality fall below industry standards and our designs became lackluster.” The unsigned open letter, […]

Photographic Content Helps Build Top-Shelf Scotch Brand

Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand.

IBM Seeks To Solve World’s Pressing Problems

Can we pause a minute to reflect on the IBM brand? What’s your perception of this important company? You’d have lots of company if you said, “conservative,” “entrenched,” or “no longer relevant.” You’d also be way off mark. Business Week is offering an optimism-filled story about IBM and its plans to capitalize on the worldwide […]

Heard It In A Love Song, Can’t Be Wrong

Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear. Allow me to transport you to the Starrett-Lehigh Building in Manhattan’s Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse […]

Today In Twitterverse: Reporters Report

@brianstelter of The New York Times took note of @onemoreryan’s tweets last week as they related to CNN’s proposal to offer an alternative wire service to newspapers across the country. Apparently, The Spokesman-Review editor was using Twitter to “broadcast” his opinions from inside CNN headquarters, a practice that Stetler (and presumably CNN) questioned. CNN, a […]

McCann Invites Clients To Its Barrio

McCann is unveiling a new division this month, called Barrio, that will specialize in marketing products to those on the bottom rungs of the economy, from Mexico to Chile. According to The Wall Street Journal, McCann’s move comes as multinational companies increasingly consider such “emerging consumers” as a big opportunity. But these consumers’ tastes, habits […]

Doing Some Housecleaning

We are in the process of launching the redesigned AdPulp.com. The home page should be working as you’ve come to expect, if not quicker to load. The archives and permalink pages are in the queue and should be arriving shortly. If you find any oddities, please let me know using either the Tips link on […]

The Information Age Marketing Plan: Personalize Content, Deliver It To The Customer’s Preferred Screen, Generate Meaningful Dialogue, Repeat

Northwestern University’s Media Management Center commissioned a study from innovation expert, Annette Moser-Wellman, to assist news organizations with adapting to the rapid fire changes taking place in their industry. Six Competencies of the Next Generation News Organization (pdf file) looks at emerging technologies like androids, sensors, interactive TV, WiMax, the Semantic Web and more. Then […]