According to CNN, 127 million Americans voted in this fall’s election. That’s 61 percent of eligible voters, compared to 67 percent in 1960.
On Slide 22, Paul Isakson says “Committing = building your brand on principles that never change.” It’s a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this.
Adoption by the mainstream is the natural state of affairs for edge trends that gain traction. It can be a sad affair or a celebration, depending on one’s point of view. Nicholas Carr, a serious writer and editor with a blog, makes some astute observations about the state of blogging as we head toward 2009. […]
Portland’s Rumblefish is a unique agency, to say the least. They specialize in sonic branding. What’s sonic branding? For Pabst Brewing, Rumblefish produced PBR-branded CDs and 7″ vinyl records and gave copies to the bands–no strings attached–to distribute to their fans. Bands were so enthusiastic about the project, many threw CD release parties on their […]
Mailing lists are not sexy, but they can be highly effective tools for reaching one’s core audience. Take this simple email newsletter from Trumpet in New Orleans that comes to my inbox once a month: It’s a nice newsletter, but there has to be something on the other side of my click for it to […]
John Byrne, Editor-in-Chief, BusinessWeek.com calls himself a “Digital Journalism Advocate.” One thing that’s clear is his belief in transparency. If you’ve ever tried to explain how Twitter can help build interest in one’s company, you know it can be tricky to convey. Byrne’s example is a good place to send someone. By letting us in […]
When foot traffic is the lifeblood of your business, as it is for any brand in the retail space, you have to keep investing in new creative, quarter after quarter. Darden, of course, knows all about it.