It requires diligence to sift through all the negative business news these days in order to find some positive news, but I have done so today, at least this once. Portland’s Columbia Sportswear, in business since 1938, is busy executing a retail expansion plan that will result in almost two dozen new stores in high-profile […]
Archives for November 2008
Rance Crain, President of Crain Communications, sees an opportunity that might benefit newspapers and his own content-producing media business. The answer, I have come to believe, is for them to become aggregators of information by outsourcing their news holes to others already producing the material. Already, firms such as CNN and Bloomberg are gearing up […]
I can hear myself presenting, as if I was on the Army account… “Guys, we need to up the reality. As you know we live in a time where reality TV is king. So, it’s important that we too get gritty, we need some dirt on our hands. Let me send a documentary team to […]
Can a big studio like NBC pare itself down in order to play on the internet? It’s a question Cameron Death (pronounced “Deeth”) is working to answer. According to Adweek, the new vp of NBC Universal Digital Studio, is busy creating a slate of original programming, from offbeat documentaries to a science-fiction series starring Rosario […]
According to Ad Age, “The Most Interesting Show in the World” is the event marketing leg of the brand’s “Most Interesting Man” contest. Since introducing the campaign two years ago, Dos Equis has seen double digit gains.
Agency.com is pissed. The Omnicom digital shop contends iCrossing raided its staff and its client roster. A Dallas court will now decide the affair. Agency.com is asking for $19.5 million in damages. Here’s how the The Wall Street Journal frames the case: Madison Avenue agencies typically refrain airing such dirty laundry. The suit exemplifies the […]
From an ad man’s perspective, DVRs are the bane of TV’s existence. According to The New York Times, 27% of American households now own one of these hideous devices and use it to fast forward through commercials. Can you imagine? Here’s the thing with a DVR though…you have to watch the screen to know when/where […]
Kottke’s version of BarackObamaIsYourNewBicycle.com is monetized via small display ads from companies like Rackspace, Shutterstock, Emma and GoodBarry. His content is also user-submitted. The original, written by a Wired editor, is monetized via a book strategy.