Adweek Is 30. Will It Make It To 35?

I’ve been reading Adweek every week for 15 years, ever since I took advantage of its cheap student subscription rate. And back then, it was more valuable than any college class if you wanted to get a feel for the ins-and-outs and weekly machinations of the ad industry and all the agencies in it. Up […]

From Sweet Talker To Sweet Maker

Some marcom execs invent brands as intrapreneurs, others simply hang up their agency cleats and start fresh. Brian Pelletier, 41, a public relations executive at Fleishman-Hillard in St. Louis, is one of the latter. According to St. Louis Beacon, Pelletier left his PR job and is now the sole proprietor of Kakao Chocolate. He dons […]

Lee Clow Wins Again

The man surfs and wears flip flogs and a long beard to meetings with the world’s most loaded marketers. And he wins them over, time and again. According to The Wall Street Journal, the Pepsi account is leaving BBDO, where it’s been for 40 plus years. The account will be placed in the hands of […]

If You’re So Smart, Go Ahead And Invent Something

We know that some of the brightest bulbs in Adlandia like to invent their own products and bring them to market, when they’re not busy polishing their reels. It’s a healthy exercise and all that… According to Ad Age, London’s Bartle Bogle has a unit called Zag dedicated to the practice. The idea is to […]

Real Journalists Scraping By Online

I don’t mind saying I’m fascinated by this story on startups in online journalism. At the center of the piece is VoiceofSanDiego.org, the creation of San Diego venture capitalist and entrepreneur, Buzz Woolley, and a rag tag crew of journalists swimming to shore from sinking print vehicles. “Information is now a public service as much […]

Newspapers Use Old Ads To Remind Advertisers To Keep Advertising

With the economy apparently diving worldwide, they’re using old imagery in the UK to promote advertising. The Guardian has more: A campaign featuring famous press ads, including the Guinness Toucan and Volkswagen’s 1950s “Lemon” ad, is to launch this week to remind belt-tightening marketers of the power of national newspapers as an advertising medium. The […]

Makers Of Media, Please Stand And Identify Yourselves

It was fortunate that Ad Age had a reporter in place to hear Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co. speak at a Nov. 15 forum on digital media presented by the Ad Club of Cincinnati Let’s examine his radical humanist point of view: Mr. McConnell pointed to the drumbeat […]

The First Lady of Brand Advocacy

According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno. Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and […]

What A Backache

There are times when a brand misses its cue. Sometimes it’s worse than that. Sometimes the brand offends. That’s what happened when Motrin (whose site is down at this time) ran an ad that offended, of all people, moms. You don’t want to get moms mad. Look what happened to drunk drivers. Here’s but one […]

Something For The Next President To Chew On

I like dogs. I like ads that are topical. And I like Barack Obama. I guess that’s why I like this ad. TBWA/Chiat/Day is the agency responsible. They’ve done a bunch of nice work for Pedigree.