Björn Borg is a Swedish company that sells clothing, footwear, bags, eyewear and fragrances mostly in the Netherlands and Sweden. They also have a store in Manhattan.
Archives for November 2008
There’s more at Utah.travel. [UPDATE] The campaign appears to be coming from Struck in Salt Lake City.
Tom Asacker is the change agent’s change agent. So it’s natural that he has some thoughts on changing one’s behavior when different/better results are sought. You have the talent, the ability and the contacts. But do you have the vision and courage? Vision and courage are what leadership is all about: Making sure that everyone […]
Marc Brownstein of Philadelphia’s Brownstein Group thinks this is a good time to buy an agency. That’s right. One of the smartest strategies over the next 18 months will be to grow through acquisition. Seek out an agency that complements the strengths your shop has, both in skill sets, client roster, specialty and culture. Some […]
Cooking the bird on Thanksgiving can be a nerve-wracking experience. Your family and friends are counting on you. There’s little room for error. That’s why Butterball instituted a help line, 1-800-BUTTERBALL (1-800-288-8372) back in 1981. Since then, the help line—one of the first ever created—has become an unparalleled marketing tool for the company, even playing […]
MSNBC kicked Dan Abrams to the curb this fall. Now the lawyer, color commentator, show host and former MSNBC General Manager, is organizing a new PR firm that he plans to staff with journalists. According to The Wall Street Journal, Abrams Research will help business executives navigate public-relations challenges — from major acquisitions to bothersome […]
Some marcom execs invent brands as intrapreneurs, others simply hang up their agency cleats and start fresh. Brian Pelletier, 41, a public relations executive at Fleishman-Hillard in St. Louis, is one of the latter. According to St. Louis Beacon, Pelletier left his PR job and is now the sole proprietor of Kakao Chocolate. He dons […]