Björn Borg is a Swedish company that sells clothing, footwear, bags, eyewear and fragrances mostly in the Netherlands and Sweden. They also have a store in Manhattan. …
Utah’s Snow Isn’t This Flaky
There's more at Utah.travel. [UPDATE] The campaign appears to be coming from Struck in Salt Lake City. …
Fight Economic Malaise
Tom Asacker is the change agent's change agent. So it's natural that he has some thoughts on changing one's behavior when different/better results are sought. You have the talent, the ability and the contacts. But do you have the vision and courage? Vision and courage are what leadership is all about: Making sure that everyone viscerally understands your purpose (and it should not be to produce and sell things. It’s …
Need Some New Clients? Buy Them!
Marc Brownstein of Philadelphia's Brownstein Group thinks this is a good time to buy an agency. That's right. One of the smartest strategies over the next 18 months will be to grow through acquisition. Seek out an agency that complements the strengths your shop has, both in skill sets, client roster, specialty and culture. Some shops are hurting now, so they may be inclined to want to sell; others may be doing well, …
Textin’ Turkey
Cooking the bird on Thanksgiving can be a nerve-wracking experience. Your family and friends are counting on you. There's little room for error. That's why Butterball instituted a help line, 1-800-BUTTERBALL (1-800-288-8372) back in 1981. Since then, the help line—one of the first ever created—has become an unparalleled marketing tool for the company, even playing a starring role in a Thanksgiving episode of NBC's …
Wayward Journalist Builds Storm Shelter, Invites Colleagues
MSNBC kicked Dan Abrams to the curb this fall. Now the lawyer, color commentator, show host and former MSNBC General Manager, is organizing a new PR firm that he plans to staff with journalists. According to The Wall Street Journal, Abrams Research will help business executives navigate public-relations challenges -- from major acquisitions to bothersome bloggers to outright scandals. The firm's chief selling point …
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Adweek Is 30. Will It Make It To 35?
I’ve been reading Adweek every week for 15 years, ever since I took advantage of its cheap student subscription rate. And back then, it was more valuable than any college class if you wanted to get a feel for the ins-and-outs and weekly machinations of the ad industry and all the agencies in it. Up until a few years ago, Adweek published 6 regional editions—so if you were in the Southeast, you had some national news …
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From Sweet Talker To Sweet Maker
Some marcom execs invent brands as intrapreneurs, others simply hang up their agency cleats and start fresh. Brian Pelletier, 41, a public relations executive at Fleishman-Hillard in St. Louis, is one of the latter. According to St. Louis Beacon, Pelletier left his PR job and is now the sole proprietor of Kakao Chocolate. He dons an apron and comfortable Crocs instead of a starched shirt and tie at his small …