Today In Twitterverse: TweetsGiving

Twitter’s the micoblogging/messaging service that keeps on giving. New creative uses for the service are being unleashed almost daily. Here’s today’s entry:, a Twitter celebration of gratitude and giving powered by Epic Change. TweetsGiving hopes to demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in […]

If You “Listen To Your Lips” They’ll Tell You To Pull That Baileys Bottle Down From The Shelf

London-based Diageo moved the Baileys account to JWT last spring after five years with Bartle Bogle Hegarty. Here’s some of JWT’s new work: According to The Wall Street Journal, JWT identified a simple solution to a basic problem facing the beverage that would work around the world: Bottles of Baileys are often left in cupboards, […]

Dusting Off The Crystal Ball

Apropos of nothing, I’m just going to make a prediction here. In 2009, WPP, IPG, and Omnicom will each merge 2 of their major agency groups to save costs. For example, you may see Y&R merge with O&M, BBDO and Chiat/Day merge, and McCann merge with Lowe or Deutsch or Campbell-Ewald or some such. What […]

Today In Twitterverse: Song of AdPulp’s Self

This thought is the culmination of a phone call I had with Tom Asacker this afternoon. Tom essentially said we’re rich in information but deprived of knowledge. Naturally, I agree. AdPulp exists to process information about marketing and media into dense bits of portable knowledge.

Shrimp Stroganoff Casserole Takes Top Prize In Kraft Casserole Challenge

As shoppers skip the specialty cheese aisle and look for something more affordable, it’s a good time to be Velveeta. According to Promo Magazine, Kraft executed a timely value-themed promotion, the Kraft Casserole Challenge, where five bloggers competed to make recipes that feed eight people for $20 or less. Suburban Bliss, Miss Zoot, Confessions of […]

A Real Ball Grabber of a URL

via Exclam Comunicação, Curitiba, Brazil [UPDATE] The support copy says, “Power Gen Italia, Italian Power Company Isn’t it awful when things get crowded together? Renault Logan, the roomiest car in its category.”

Banner Up

With ROI ever-looming over CMOs shoulders, Mike Shields at Mediaweek slices and dices the varying discussions happening today on the effectiveness of online banner advertising. Personally, I believe the problem with leaning too heavily on cost-per-click analysis, is the fact that banners can work for the brand without being clicked. Their presence is still there, […]

Farm Fresh Promo Gets To The Root

Go to “Help Grow Your Soup” and click on the little red barn. When you do, Campbell Soup Company will put a dollar towards an effort to support the future of American agriculture – the nation’s largest employer. The soup maker is partnering with Future Farmers of America and Grammy-nominee Jewel and will donate $250,000 […]