Twitter’s the micoblogging/messaging service that keeps on giving. New creative uses for the service are being unleashed almost daily. Here’s today’s entry: TweetsGiving.org, a Twitter celebration of gratitude and giving powered by Epic Change. TweetsGiving hopes to demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in […]
London-based Diageo moved the Baileys account to JWT last spring after five years with Bartle Bogle Hegarty. Here’s some of JWT’s new work: According to The Wall Street Journal, JWT identified a simple solution to a basic problem facing the beverage that would work around the world: Bottles of Baileys are often left in cupboards, […]
Apropos of nothing, I’m just going to make a prediction here. In 2009, WPP, IPG, and Omnicom will each merge 2 of their major agency groups to save costs. For example, you may see Y&R merge with O&M, BBDO and Chiat/Day merge, and McCann merge with Lowe or Deutsch or Campbell-Ewald or some such. What […]
This thought is the culmination of a phone call I had with Tom Asacker this afternoon. Tom essentially said we’re rich in information but deprived of knowledge. Naturally, I agree. AdPulp exists to process information about marketing and media into dense bits of portable knowledge.
As shoppers skip the specialty cheese aisle and look for something more affordable, it’s a good time to be Velveeta. According to Promo Magazine, Kraft executed a timely value-themed promotion, the Kraft Casserole Challenge, where five bloggers competed to make recipes that feed eight people for $20 or less. Suburban Bliss, Miss Zoot, Confessions of […]
via Exclam Comunicação, Curitiba, Brazil [UPDATE] The support copy says, “Power Gen Italia, Italian Power Company Isn’t it awful when things get crowded together? Renault Logan, the roomiest car in its category.”
With ROI ever-looming over CMOs shoulders, Mike Shields at Mediaweek slices and dices the varying discussions happening today on the effectiveness of online banner advertising. Personally, I believe the problem with leaning too heavily on cost-per-click analysis, is the fact that banners can work for the brand without being clicked. Their presence is still there, […]