Our Cognitive Wiring Needs A Tune Up

“We can’t solve problems by using the same kind of thinking we used when we created them.” -Albert Einstein I was reading my signed copy of Tom Asacker’s new book, A Little Less Conversation: Connecting with Customers in a Noisy World, on the plane from Houston this morning. The opening passage in Chapter 3 reached […]

Spotlight On NW Creative: Taxi Cafe

Taxi is one of Canada’s premier creative companies. As such, they’re not satisfied with merely making ads. It’s 2008 after all, and “the agency” as we know it is rapidly morphing into something new—part media arts studio, part brand incubator. Which is why I’m grateful to Ed Cotton at Influx Insights for finding this article […]

Just Don’t Lose Your Phone In America

iJustine (Justine Ezarik) and Karen Nguyen are internet famous. With that fact in mind, AT&T hoped to borrow some of the ladies’ equity to sell more phones, but Ad Age, for one, isn’t impressed. So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it’s hard to imagine anyone watching […]

Dash Distributes Power of the Press

Six Apart Vice President, Anil Dash, is upset by all the layoffs in the media sector and he hasn’t been sleeping well. So, he came up with an idea that helps struggling journos and Six Apart’s reputation. According to The New York Times, the TypePad Journalist Bailout Program offers recently terminated bloggers and journalists a […]

BLOG.WK.COM

I noticed that there’s a new player atop the Alltop Marketing page, adjacent to AdPulp, interestingly enough. Oh, and they’re from Portland… On November 14, W+K Portland dropped their studio blog in favor of an agency wide blog. The W+K blog began three years ago as a fun side project in the Studio. And it […]

Paulson Park at Citi Field

Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts. Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name […]

Digital Knights Profiled In Sunday Glossy

The New York Times Magazine conducted a fireside chat with three of digital marketing’s poster boys—Lars Bastholm of AKQA; Benjamin Palmer of Barbarian Group; and Robert Rasmussen of R/GA. Jack Hitt, who leads the discussion for the Times wonders if these guys (and other like them) are “potentially presiding over the dissolution of our business, […]

There Is A Recipe For Success, But It’s Not Easy To Follow

Malcolm Gladwell’s books, The Tipping Point and Blink, have sold more than three million copies combined in North America alone. Last week his new book, Outliers, was released. It looks at what factors lead to making a person successful in the workplace. According to the Globe and Mail, the book “thoroughly demolishes the myth of […]

Today In Twitterverse: TweetsGiving

Twitter’s the micoblogging/messaging service that keeps on giving. New creative uses for the service are being unleashed almost daily. Here’s today’s entry: TweetsGiving.org, a Twitter celebration of gratitude and giving powered by Epic Change. TweetsGiving hopes to demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in […]

If You “Listen To Your Lips” They’ll Tell You To Pull That Baileys Bottle Down From The Shelf

London-based Diageo moved the Baileys account to JWT last spring after five years with Bartle Bogle Hegarty. Here’s some of JWT’s new work: According to The Wall Street Journal, JWT identified a simple solution to a basic problem facing the beverage that would work around the world: Bottles of Baileys are often left in cupboards, […]