I’ve come across a number of books in the last few years that attempt to define and make sense of the new media. And I’m always acutely aware that the shelf-life of these books is very short: next year, or the year after they get published, the landscape changes. The latest is Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten, a Professor at Longwood University. Tuten attempts to explain …
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