For Cliff Freeman, Any Award Is A Good Award

I remember back about 10 years ago, Creativity Magazine used to spotlight a new, whacked-out Cliff Freeman commercial every month. There were a bunch of classics back then. And they used to keep a big card table in the lobby to display all the One Show Pencils they won. So it’s a little strange to […]

Twitter Is So Fresh We Don’t Know How To Cook It

Faris Yakob went to Oxford. I imagine that’s where sentences like these come from: The fact that you can microbroadcast phatic affection enables the formation of larger number of weak social ties. Or something. I can’t pretend to know what it means. But I can ask Faris, or you, for an explanation.

River West Lofts Soon To House Beer Execs

How many meetings have I attended at the brewery in Golden? You can go right from the pitch, downstairs to the tasting room where tours end and free beer begins. You might say it’s a tradition, one that many Integer employees still practice. But all that is about to change. According to USA Today, MillerCoors […]

News Business Needs New Engine

David Carr of The New York Times paints a bleak, sorely accurate, picture of the print media business today. It’s been an especially rotten few days for people who type on deadline. On Tuesday, The Christian Science Monitor announced that, after a century, it would cease publishing a weekday paper. Time Inc., the Olympian home […]

Wrong. Just Wrong.

It’s always a great idea to get the name of the brand in the headline! This ad for Quickie brand Wheelchairs trots out the double entrendre of all time. The 4-page insert is even more bizarre, using the header “Unburdened. Uncomplicated. Uninhibited.” above the image and this headline.

Brand Guys Are Tied Tight

Steffan Postaer has just compared advertising to fly-fishing. Norman Maclean would not be pleased. Brand advertising in its highest form is like fly-fishing: sleek, urbane, wise. Think glorious anthems, the launch of new campaigns. Fishing with lures is one step down. It’s brand advertising, packaged and distilled. Though not a lavish opus, it still requires […]

Today In Twitterverse: Reverse Mentoring @Edelman

Amanda Mooney works as an account exec in the Chicago office of Edelman.

GSD&M Idea City Has The Right Idea

Gregory Solman of Adweek claims that Austin-based GSD&M Idea City is getting some swagger back in its boot step after some tough account losses. image courtesy of Flickr user, andreanna Solman also examines the shop’s “Purpose Branding” platform: For GSD&M, COO Duff Stewart, said, “purpose-based branding” meant helping Southwest Airlines understand that it was “not […]

You Are Under the Influence

Bloggers are powerful people. They help drive purchase decisions. Caroline McCarthy, of CNET News, reports: A new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend. It’s good news for BuzzLogic, which […]

A Citizen Clown Who Takes It To The House

Joel Moss Levinson has fashioned an occupation out of thin air. He enters consumer generated media contests sponsored by brands. And he wins them. Consistently. According to The New York Times, Levinson, a.k.a. “Happy Joel” has won more than $200,000 in cash, trips to Budapest, Buenos Aires and Copenhagen from Delta Air Lines; an iPod […]