I don’t doubt that Renny Gleeson, Global Director of Digital Strategies at W+K, knows how to sell cutting edge digital solutions to the world’s leading brands. But do the world’s leading brands know how to buy cutting edge digital solutions? And does an agency that made its name in print and on TV know how […]
Question: How do you know when the MSM gets social media? Answer: When they stop one-way broadcasting and start multi-way conversations.
Once again, Steve McKee of McKee Wallwork Cleveland gives good advice. He writes in BusinessWeek about advertising in tough times: In commerce, however, it’s possible for competing companies to all win. Innovation and advances in productivity actually enlarge the pie, making it unnecessary for competitors to fight over the same slice. That’s why vitriolic advertising […]
I would’ve loved to be a fly on the wall when this study was conducted. The Australian reports on drug use in the ad industry there: Almost 20 per cent of advertising agency staff said that they had used drugs at work or work-related events while 41 percent said they knew of colleagues who had, […]
Tina Brown, like her friend Arianna Huffington, is a mainstream media figure turned web mistress. Her new property, The Daily Beast, launched this morning. Brown describes her creation: It’s a speedy, smart edit of the web from the merciless point of view of what interests the editors. The Daily Beast doesn’t aggregate. It sifts, sorts, […]
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