If advertising is an important member of the culture industry--and I'd argue it is--Ogilvy is betting on the right sort of man to lead it into the future. According to The Wall Street Journal, Englishman, Miles Young, will take the helm of the WPP Group agency on January 1. Young, 53, served as head of Ogilvy's Asia-Pacific business for 13 years. The executive, who dresses and acts more like an Oxford don than an ad …
Wall Street Has A New Look. So Does Its Newspaper of Record.
The online version of The Wall Street Journal has a new look as of today, care of Sapient. "The redesign is a crucial moment in the e-evolution of The Wall Street Journal and Dow Jones," said Robert Thomson, managing editor of The Wall Street Journal and editor-in-chief of Dow Jones & Company. "We will be providing general readers with an easier-to-navigate selection of great reporting and fine writing, while our …
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F!@#in’ A, Bud Light Wins An Emmy
Congrats to the DDB team in Chicago, whose "Swear Jar" ad for Bud Light has just won an Emmy. We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth. …
Irish Eyes Won’t Be Smiling
If you think Americans are somewhat puritanical when it comes to marketing standards, consider this report from Ireland: The Irish College of Psychiatrists say Irish children are exposed to high levels of alcohol advertising with virtually all sporting events linked to alcohol products. They are calling for a complete ban on all promotion of alcohol. (Irish Psychiatrist) Dr Smyth also criticised self-regulation of …
You Are What You Click
It looks as if the natural order of things on the Internet has been completely changed. From Yahoo News: Social networking sites are the hottest attraction on the Internet, dethroning pornography and highlighting a major change in how people communicate, according to a web guru. Bill Tancer, a self-described "data geek," has analyzed information for over 10 million web users to conclude that we are, in fact, what we …
It Takes Money To Make Money. Sadly, There Seems To Be A Shortage of Liquid Assets.
Like John McCain, I don't pretend to know much about economics; therefore, today's news from Wall Street is somewhat mystifying to me. In one of the most dramatic days in Wall Street’s history, Merrill Lynch agreed to sell itself on Sunday to Bank of America for roughly $50 billion to avert a deepening financial crisis, while another prominent securities firm, Lehman Brothers, filed for bankruptcy protection and …
Open Question For Everyone
Has anyone gotten a phone call from a political pollster this year? I'm just curious as to who gets called--and who answers the phone. …
Companies Go Twittering
I use Twitter, but I don't quite know what to make of it. Some companies are using it to monitor what's being said about them. From BusinessWeek: It's not just audience size that draws brands. People who use the site are likely to hold sway over others. A single Twitter message—known informally as a tweet—sent in frustration over a product or a service's performance can be read by hundreds or thousands of people. …
Advertisers Still Want To Get Into The Super Bowl
...and they want to do it at $3 million per :30. From the Wall Street Journal: So far, a dozen 30-second spots have sold at the $3 million mark, says Seth Winter, senior vice president of sales and marketing for NBC Sports & Olympics. In 2008, News Corp.'s Fox received about $2.7 million for 30 seconds, though one or two of the final slots went for about $3 million, according to media buyers. Of course, longtime …
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“The Honeymooners” Repurposed (to Sell Software)
Crispin rides again...first they get the world's richest man to "adjust his shorts," then they get him to "do the robot." On tape, for everyone to see. So, is this skit connecting with people? Allow me to share what "Patrick," wrote in a comment on The Denver Egotist about the content above. i friggen love these ads. they’re absurd and dorky as hell (yet smart), kind of like 90% of Microsoft’s user base. so what if …
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