Hyundai Leaves Goodby In the Dust

Ad Age has the story: Hyundai dealers were unhappy with Goodby’s cerebral “Think About It” campaign, the executives said. Also, Hyundai’s president-CEO, Jong Eun Kim, who arrived in January, was losing patience that the agency’s work for the $80 million launch of the new upmarket Genesis sports sedan wasn’t working, one of the executives said. […]

Investment Requires Measurement, Regardless of the Field of Play

The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of […]

WSJ.com Is Proof That People Will Pay For Online Content

Rupert Murdoch predicted The Wall Street Journal’s online subscription revenue will increase by $300 million per year over the next several years. Murdoch said at an investors conference on Wednesday that he initially had high expectations for the online newspaper as a free offering for consumers worldwide, but he reversed himself after looking at the […]

Microsoft Cancels Seinfeld

Apparently, the Crispin spots featuring Jerry Seinfeld are getting the hook, and being replaced with other spots, including John “I’m a PC” Hodgman look-a-like embracing the character in the Apple ads. From The New York Times: What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully […]

McCain Makes “Change” Out of Wall Street Fiasco

“I’ll reform Wall Street and fix Washington,” McCain says. That’s bold talk. And it’s a lie. Perhaps, the Arizona Senator never received the memo. For, Washington has been in Wall Street’s pocket–and the pocket of anyone else with money to spend–for generations. Populist rhetoric isn’t going to get the job done. The only person in […]

Your PR Spin Quote Of The Day

From an Indoor Tanning Association press release regarding Sarah Palin’s installation of a tanning bed in the Alaska Governor’s Mansion: “Kudos to Governor Palin for standing up to dermatologists and other members of the sun scare industry who are trying to frighten Americans away from UV light.” – Dan Humiston, President of the Indoor Tanning […]

Take That, MyFaceSpace

[via ValleyWag]

AIG Ugh

Frankly, if I was the kid in this spot I’d be a little panicked after the parents said they were with AIG. But I guess government bailouts can make you sleep better at night. Reminds me of those “Ask Why” Enron spots. The ad agency did what it was asked to do. It’s the client […]

“Pretty Baby” on the New Baby Boom

Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they’ve hired Brooke Shields to help drive you to a dealer. Adweek’s Barbara Lippert, for one, is in favor of the approach. I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as […]

Does Barack Really Want My Opinion?

I’ve written before about the sophisticated marketing techniques the Obama campaign has employed. Today, I got an email suggesting they’re looking for more feedback. I got invited to take a survey that says in part, “your feedback will inform the planning and will help us adjust for the next phase.” I haven’t done the survey […]