Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together! Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact. “If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over […]
So when does the advertising industry get a bailout? I’m just asking. By the way, I think any auto industry bailout should include a provision the auto dealers stop yelling and screaming in their commercials or they don’t get shipped any more cars from the Big 3.
One thing about video sharing sites, they allow for endless director’s cuts, since there’s no need for drawing inside the :30 and :60 second lines.
This new campaign from TDA in Boulder aims to separate Rudi’s Organic from the “healthy-looking, healthy-sounding” supermarket breads.
My new column for Talent Zoo takes a look at negative ads–both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You […]
Today’s a good day to be Goldman Sachs. Warren Buffett, the wisest investor in Stock Market history, just gave the firm a vote of confidence like no other. Nothing talks like money, and Buffet’s firm, Berkshire Hathaway, just put $5 billion on the table. Buffett says Goldman Sachs is an exceptional institution. “It has an […]