Renny Gleeson, W+K's Global Digital Strategies Director, kicks things off at 8:40 am tomorrow morning at the Armory in NW Portland as part of Inverge 2008. This is his topic: CONNECTION: NEVER CLOSER TOGETHER, NEVER FARTHER APART? Interactive communications and digital technologies have birthed the greatest idea propagation framework in history. But when will our ability to freight it with emotion catch up? With each …
I Am Cow, Hear Me Moo
It's been 13 years since I last lived in Portland. So, I have some catching up to do. Who works where? What accounts are most notable? Where is there an opportunity for a guy like me? These are the kinds of questions I seek answers to. Which leads me to Portland Ad Fed's well put together site. I've been using it to get up to speed on things. Like this print ad from Livengood Nowack, for instance: Thanks to …
Outstanding Mission Statements: 13th in a Series
Wieden + Kennedy/Tokyo has a new web site and a bright and shiny mission statement to go with it. …
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Sears Tries To Be All It Can Be
The military look is back in, if you shop at Sears, that is. From Ad Age: Sears, Roebuck & Co. has signed a deal with the U.S. Army to launch the All American Army Brand's First Infantry Division clothing collection. It marks the first time the U.S. Army has officially licensed its marks and insignias; licensing fees will be used to support military programs for troops and their families. The collection aims to …
Hiring The Best MBAs Is Kid’s Stuff
Recruitment advertising isn't typically known for its humor or wit, but Born2Consult from Deloitte ups the ante a bit. …
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No Need
In 2005, the pharmaceutical industry spent more than $4 billion on direct-to-consumer advertising. But according to a study out today from Harvard Medical School researchers, the ads have no impact on sales. So, can we let the doctors prescribe the pills? And how about passing the money saved on advertising back to the consumer? I know it's a lot to ask. [via Marketplace] …
The Creative Way To Say, “Keep Your Kids Under Control”
This image reminds patrons at Northeast Portland coffee shop and bakery, Jim & Patty's, who's boss. But it does so in a playful, smart, memorable manner. I love good copy, wherever it's found. …
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In A World…Without Don LaFontaine
Damn... 'King of Voiceovers' Don LaFontaine Dies at 68 If I smoked 2 packs a day I could sound like that, too...VO work is such a cushy gig. …