It’s getting nasty out there. Back in 2004, I was living in Ohio–the tightest of all the states, Presidentially speaking. So there was an absolute barrage on all sides to get votes. It was non-stop. The Electoral College map hasn’t changed much. So now, this ad is apparently going up in Ohio: You can find […]
One of the things marketers must do is understand their audience, and if they want to increase market share, they must also understand the audience who isn’t yet sold on their product or service. I’m intrigued by the idea that Democrats understand their base–which is really a coalition of disparate interests–but that they fail miserably […]
Writing on The Huffington Post, Sarah O’Leary makes the case that political advertising should be fact-checked: Political advertising is the most important and persuasive weapon in a presidential campaign’s arsenal. Candidates, national committees and a variety of groups spend the vast majority of their war chest wealth, hundreds of millions of dollars, on TV, radio, […]
Amazon MP3 is paying attention to one of the basic facts of life—people love a deal. And they are using Twitter to convey their deals. I, for one, am in. Not only did I just pick up Death Cab’s record, I also scored Mofro’s new title track from their fourth album, “Orange Blossom,” for free. […]
[via The Denver Egotist]
Noam Wasserman of Harvard Business School looks at some of the fundamental realities of owning your own shop. Are you one of the many executives who’d love to leave the corporate battleship to skipper a speedy, nimble start-up? And are you using a variety of rationales for why it’s not yet time to go? Reasons […]
As Much As I Adore The Genius In “Just Do It,” It’s A Tagline. Taglines Help People Recall The Brand Promise.
There’s something absurd about this headline and subhead. Of course, there’s nothing wrong with absurdist headlines, I’m a big fan of such things. [via The Wall Street Journal]