Gaining Online Cred Is the Real Contest

Brands want to play in the social media sandbox. That much has been established. But what games are they playing? That topic needs a bit more exploration. Spike Jones of Brains of Fire suggests the “go to” game is a social media contest. He says it’s good in that contests promote interaction, participation and involvement. […]

Yes, Arabs Are Mad Because Of Better Fuel Economy

In Israel, the Nissan Tiida apparently gets really good gas mileage. Once you know that, you need not speak Arabic or Hebrew to figure out this spot: Here’s the really big shocker: The Saudis aren’t happy and are threatening a boycott of Nissan.

Beer Revenue A Must

College is beer—a fact that annoys some congressmen, college presidents, college coaches and athletic directors. While they can’t stop students from drinking, they did ask the NCAA to further limit or ban alcohol ads from TV telecasts of NCAA events. This week in Indianapolis, NCAA’s Division 1 executive committee said, “no.” Brewers and ad groups […]

Wer’e Not In Sao Paulo Anymore

According to The Wall Street Journal, officials in Dubai are negotiating with international and local companies over naming rights for two dozen mass transit stations. Dubai’s Roads and Transport Authority is offering naming rights for 23 of the planned 47 metro stops, as well as for the two metro lines themselves. A rider on the […]

Ad People Are Creative People (mostly)

When presenting agency capabilities, how often do you stretch beyond the org chart? Sure, you determine some points of difference and place catchy epigrams on Power Point slides, but these steps, although necessary, don’t properly capture your company. How could they? You need human beings for that job. The Wall Street Journal has an interesting […]

Nike On A ?uest

There are trophies and then there are trophies. ?uestlove, of Philly rap group The Roots, prefers his in sneaker form. In ?uestlove’s world, gold records are commonplace. But yor own kicks from Nike…now that’s status. never let it be said that dreams don’t come true. 4 years ago i watched BAPE/reebok shower Pharrell with all […]

NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt

[via Tim Nudd at Adfreak]

Friends Don’t Let Friends Click Banners

Can we make a better ad banner? Or would that be like making better liver and onions? Microsoft-owned agency, Avenue A/Razorfish is betting on the former. According to Brian Morrissey at Adweek, the agency is testing new Web display units that weave the social-media features popular on many sites directly into banner ads. Shiv Singh […]

GM Wants More Efficiency Out Of Its Ad Agencies

The Wall Street Journal reports that GM, in dire straits, is looking to its ad agencies to pinch pennies: In its latest attempt to save money, General Motors has asked its advertising agencies to slash their fees by as much as 20% this year and next, according to several people familiar with the matter. The […]

In the “Did You Know?” Category

The New York Times takes note of the above ad created by Santo, an Argentine agency. “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors,” said Cathryn Sleight, marketing director of Coca-Cola Great Britain. “We felt it was important to reassure Coke drinkers […]