Major League Baseball is spending $65 million this fall to advertise its postseason action, according to The New York Times. When Major League Baseball was looking for a pitchman last year for the postseason, it turned to the social networking site MySpace and found that Dane Cook, the comedian and actor, had a lot of […]
$120 million dollars. That’s how much Invesco paid for the naming rights to Denver’s football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, “And tomorrow night, we’ll be over at Mile High Stadium…” Spoken like a true sports fan.
New creative from RPA in Santa Monica: p.s. The college football season kicks off this weekend. I hope you’re ready for it.
Coming off a nice vacation, Richard Edelman busts on Jason Calacanis and defends his chosen profession in one blogged swoop. I am heartily sick of the ad hominem attacks and cheap shots taken by those who would try to draw attention to themselves. For a guy who states that “your ability to hire people, get […]
Even the venerable New York Times isn’t immune to the newspaper slump. From The Wired Blog Network: Compared to last July, total revenues from continuing operations decreased 10.1 percent, advertising revenues decreased 16.2 percent and circulation revenues decreased 0.5 percent. Print ad sales were the killer once again, and all is pretty much in line […]
New York Sun and Ad Age columnist, Lenore Skenazy, believes in the power of rhyme and alliteration (even if most copywriters do not). Coca-Cola. I think we can all agree that’s a pretty good brand name, right? Ever think about why? It’s not just the billions of ad bucks behind it. It’s all the K-sounds […]