Elaborate PR Scheme Dressed In Content’s Clothing?

Have a story to tell and plenty of money with which to tell it? Natural gas producer, Chesapeake Energy Corp. does. According to The Wall Street Journal, Chesapeake will soon launch Shale.TV, a Web site devoted to creating content about the massive natural-gas field known as the Barnett Shale, located in and around Fort Worth, […]

Go Out On A Limb. That’s Where the Fruit Is.

Nau is a Portland-based outdoor apparel company born out of a desire to do business differently. Sadly, they ran out of money last May and called it quits. But like a Phoenix rising from ashes, Nau lives again thanks to Santa Barbara-based Horny Toad’s interest in the company. Our clothing line will still embody the […]

Not Mad Men & Women

Washington Post business section editors thought it might be fun to gather some present day ad people in a room and ask them about AMC’s “Mad Men” while taking their photos. The writer on the job also had a good time, as evidenced by this nostalgia-laden missive. In 1960, the ad industry was a Gotham-based […]

Criminal-Generated Content

This guy definitely deserves a break today. From The South Florida Sun-Sentinel: A man who held up a McDonald’s at gunpoint when he was 14 is one of two South Florida finalists in a contest to mix a new jingle for the fast-food giant. Tamien Bain served 12 years in prison for the crime. Now […]

Advertising Pizza To Aliens (and People Flying Into DIA)

There’s a lot of creative work going on in the out-of-home category. Now, Papa John’s is getting in on the act by creating a “crop circle” near Denver International Airport. According to The Denver Post, the move is meant to promote Papa John’s new whole-wheat crust made from Colorado-milled grain. Papa John’s enlisted artist Stan […]

Mac Rumors More Lucrative Than Practicing Medicine

The New York Times wrote a pithy headline, “My Son the Blogger,” for their piece on Arnold Kim, publisher of MacRumors. The headline fits, since Kim has decided to stop practice medicine in order to pursue his blog full time. When he told his father, also a doctor, about the decision, Dr. Kim was pleased […]

Garfield Takes On Wren

Say what you will about Bob Garfield, but his column does get the attention of the ad industry. And this week’s column, An Open Letter to John Wren, will certainly get attention, as he addresses the CEO of Omnicom about some not-so-subtle gay bashing in this Snickers spot done by AMV BBDO in London. The […]

Brilliant Creative Is TV’s Best Argument

Ogilvy/London for Unilever’s Comfort brand fabric softener: [via The Denver Egotist]