Doing A Lot With Two Letters

Greg Cordell, Chief Inspiration Officer at Brains on Fire, likes to do things just so.

Schedule Some Chill Time in “Sportsman’s Paradise”

New Orleans has plenty of five star hotels, but there’s so much more to Louisiana. Trumpet captures that truth in the above ad. And they make another important point in this pro-NOLA t-shirt.

If The Jeans Don’t Fit, Live Unbuttoned

One of the best things about Levi’s 501 jeans are the button fly. A new global campaign from Bartle Bogle Hegarty will exploit this fact, although in a seemingly contradictory fashion. According to the press release, the new “Live Unbuttoned” campaign centers on the experience of unbuttoning yourself and breaking free from inhibitions and convention. […]

Getting Out The “C” Word

Beet.TV is featuring an interview with Christine Beardsell, creative director of The Third Act. Digitas created The Third Act in May to create branded episodic programming for its clients. The Third Act brings together agency, production, media and entertainment resources to offer clients one source for branded content. Holiday Inn Express is the first client […]

Thou Shalt Not Navel Gaze

The Denver Egotist points to Big Contrarian by Jack Shedd, so I thought I’d drop by and see what’s happening. Right off the top, Shedd says: Talking about your blog is the social equivalent of talking about your dog. It’s a dull conversation for everyone but you. Yet, an entire industry exists built around nothing […]

The Story Of A Sign

…and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival. HISTORIA DE UN LETRERO (THE STORY OF A SIGN)

Exporting Portland’s Quirky, One Of W+K’s Greatest Accomplishments

Richard Read of The Oregonian visited London and Amsterdam in pursuit of a story about Wieden+Kennedy’s expanding global network. He points out that W+K had some trouble recently in Amsterdam, their oldest overseas outpost. But it was nothing Chief Operating Officer, Dave Luhr, couldn’t handle, although Luhr did have to move to The Netherlands for […]

McNews

Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald’s coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times. McDonald’s products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City. With […]

Elaborate PR Scheme Dressed In Content’s Clothing?

Have a story to tell and plenty of money with which to tell it? Natural gas producer, Chesapeake Energy Corp. does. According to The Wall Street Journal, Chesapeake will soon launch Shale.TV, a Web site devoted to creating content about the massive natural-gas field known as the Barnett Shale, located in and around Fort Worth, […]

Go Out On A Limb. That’s Where the Fruit Is.

Nau is a Portland-based outdoor apparel company born out of a desire to do business differently. Sadly, they ran out of money last May and called it quits. But like a Phoenix rising from ashes, Nau lives again thanks to Santa Barbara-based Horny Toad’s interest in the company. Our clothing line will still embody the […]